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Digital Data Analyst

Remuneration:R28000 - R35000 per month to be discussed 
Location:Cape Town
Education level:Degree
Job level:Mid/Senior

Job description

Do you want to work in Cape Town for one of the coolest companies around? Work for a tech development company, with an inhouse marketing department.

We are seeking the skill set of an experienced analyst that will be responsible for evangelising the use of online analytics for more insight-based business decisions, both strategic and tactical, while serving as the analytic subject matter expert to various levels of business stakeholders. 

The ideal candidate will be someone who is highly quantitative, who is also nimble and creative with the ability to think critically and incorporate data and testing into the decision-making process. Expertise with digital analytic tools is a must, but we are also looking for people who are curious, motivated and entrepreneurial.

The person in this position is responsible for a wide variety of data-driven activities in support of marketing decision making, such as data management, budgeting, bidding, pattern/trend exploration and explanation, ad copy analysis, landing page analysis, and forecasting.  This position will work closely with other analysts and client relationship managers in the company.  They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries.

Your role will include, but not be limited to:
  • Developing best practice approaches for analysing user behaviour on the websites and create and maintain key reports, dashboards and analyses utilising Omniture and other reporting tools
  • Oversee the implementation, execution, and analysis of A/B testing efforts
  • Create special reports and presentations for senior staff and monthly cross-functional briefings and provide ongoing training and support for users of web analytics tool throughout the Washington Post
  • Work with the business and technology teams to ensure that tagging and metrics are appropriately defined and implemented
  • Translate business questions into efficient data search algorithms and data analytics approach
  • Define, surface, analyse, interpret and process data from internal as well as external sources
  • Provide a 360-degree view of customer touchpoints at contact person level across digital as well as non-digital channels (transactions and interactions)
  • Identify business opportunities and leverage analytics to drive marketing actions
  • Manage systematic data collection, processing and storage
  • Incrementally design and develop a scalable multinational analytics platform (SQL Server Database, HTML, CSS and JavaScript)
  • Participate in multinational projects delivering cutting-edge solutions to agreed deadlines
  • Analyse online marketing and website performance reports as well as daily revenue reports
  • Data analyses for online marketing and website. Help team determine performance and optimisations for on- and off-site initiatives
  • Responsible for Google Analytics and Google Tag Manager implementation and strategy. This includes setting up dashboards, managing tagging, creating reports, and communicating new features
  • Help to manage marketing forecast. Assist team in determining what actions to take in order to minimise risk
  • Oversee evolution and growth of database, working closely with the database, analytics, and email teams to ensure proper implementation, execution of reports, audience selects, and campaign tracking and queries
  • Ensure tracking is on all marketing assets. Manage a running list of parameters from both internal (website) and external (marketing) sources
  • Pull reports and insights as needed for the team
  • Monitor industry best practices for digital analytics and provide updates.


  • Three to five years of experience with a major website, digital advertising agency or online marketing, advertising, publishing, fashion or retail organisation with a thorough understanding of online business models and strategies
  • Hands-on experience with reporting and analysis for a major web analytics tool such as Omniture
  • Expertise in one or more of the following distribution channels: social, SEO, email 
  • Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills
  • Experience with a multivariate testing tool to optimise marketing and user experience initiatives
  • Ability to clearly articulate and present initiatives to creative and technical teams alike
  • Familiarity with competitive measurement services like Nielsen/NetRatings
  • Basic understanding of statistical concepts
  • Demonstrated proficiency in at least one digital marketing channel (Paid Search, Organic Search, Paid Social, Earned Social, Display, email)
  • Proficiency in writing efficient data pulls in SQL

Posted on 13 Oct 10:27, Closing date 12 Dec

Apply by email

Yolanda Gibbon

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