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Social Media Specialist

Remuneration:negotiable basic salary 
Benefits:Medical Aid
Location:Johannesburg, Sandton
Education level:Diploma
Job level:Senior
Type:Permanent
Company:Wetpaint


Job description

Looking for a social media specialist that is a highly motivated, creative individual with experience and a passion for connecting with current and future customers - a passion that comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

Please do not apply if you do not have the following:
  • Five years of minimum experience in social media management 
  • Advertising agency experience
Essential duties of the social media manager

Manage social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers.
  • Curate and manage all published content (images, video and written).
  • Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Design, create, and manage promotions and social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyse key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues, and answering questions where appropriate.
  • Demonstrate an ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design, and strategy.
  • Implement ongoing education to remain highly effective.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.


Requirements

  • Possesses knowledge and experience in the tenets of traditional marketing. 
  • Demonstrates creativity and documented immersion in social media (give links to profiles as examples).
  • Proficient in content marketing theory and application.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Linkedin, etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Displays the ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices in superior time management.
  • Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of 'search and social'.
  • Possesses functional knowledge and/or personal experience with WordPress.
  • Demonstrates winning social customer service techniques such as empathy, patience, advocacy, and conflict resolution.
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

  • Paid advertising experience - a must

  • Manage client paid campaigns using the various ads manager tools and platforms,

  • Require knowledge of the different ad formats and objectives to formulate paid media strategy.

  • Able to set up KPIs, budget management, and analyse results in order to optimise the campaign to achieve results.  


Posted on 21 Sep 14:37, Closing date 20 Nov

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Wetpaint
Bold, fearless and intentional! We are brand mechanics that work across all mediums developing cutting-edge work that cultivates a brands' full potential by driving differentiation, generating growth and conquering the competition. We Are The Little Big Agency

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