A confident, independent voice in the development of strategic and creative work which build clients’ businesses.
Must have the ability to develop strong relationships with cross-functional teams – client service, fellow strategists as well as the creative teams and the company at large.
Be able to foster a mutual relationship with the team that allows for the creation of breakthrough ideas. They must be respected and confident enough to critique and redirect the creative process when required to.
Clients must respect their thinking, their honesty and their influence within the agency and in the clients’ business.
We are looking for a game changer, a dent maker, instigator, not the ordinary and definitely not the usual. Are you a left-field thinker?
Insightful knowledge of a client’s brand and business imperatives
Ability to write clear, compelling strategic arguments
Lead qualitative and quantitative research projects
Provide pivotal stimulus and inspiration for strategic direction
Have a solid understanding of the digital marketing value chain and processes
Enrich the strategic work by generating sharp, piercing insights and business arguments
Consistently convert strategic direction into winning creative campaigns [excellence]
Influence the creative process and be actively sought out by creatives during the idea development phase, for your point of view.
Ability to be an arbiter on ideas and have tough conversations when necessary
Contribute to the development of ideas that enhance the agency’s core service offering (digital @ the core)
Lead the creative research process and help raise the level of creative excellence for accounts allocated to you in particular, as well as that of TBWA in overall
A partner to account directors, BUD’s, creative directors & marketing managers,
Together with BUDs and account directors lead in integrated processes
Develop business relationships with marketing directors, divisional heads
New business strategic role
Have an eye for spotting & creating revenue growth opportunities for the agency in your portfolio and elsewhere, that TBWA can deliver on
Pitches are a core part of business growth - be the first to raise your hand in being part of new business pitches
Have an inclination for great work and an obsession with clients’ businesses being on top
Guide account management in the overall running of your accounts (and others if required)
Contribute to the planning department’s internal work sessions
Mentor interns and have fun while doing great work that you’ll be proud of.
Experience and qualification required
Must have two years plus experience in a similar role