Business Unit Director

Remuneration:negotiable Cost to company 
Benefits:Medical Aid and Provident Fund
Location:Johannesburg, Fourways
Education level:Honours
Job level:Management Snr
Own transport required:Yes
Travel requirement:Often
Job policy:Employment Equity position
Type:Permanent
Reference:#BUD001
Company:DNA Brand Architects


Job description

Job Purpose:

To manage and coordinate the efforts of the marketing, communications and public relations staff and manages at a strategic and tactical level within the other functions of their department and company. Promoting the agency's ground- breaking capability and managing the company expenditures through strategic and operational management of the business relies on their management ability


Key Performance Areas

  • Our People;
  • Our Product;
  • Our Clients;
  • Our Dollars.

Client Relationships:
  • Devote considerable time to clients and their teams;
  • Cultivate client relationships through meetings and phone calls to understand their business, expectations and needs;
  • Client management;
  • Working with account teams to craft strategies, develop creative approaches and manage budgets;
  • Write copy and contribute to campaign ideas.

Long-Term Planning:
  • Assists with the agency's future and helps set up short- and long-term goals and objectives in partnership with the Senior/Junior Partner/Principal;
  • Contributes to the planning process, usually directing activities and tactics chosen to support strategies that the executive team has adopted;
  • Familiarise business models, revenue structures, talent acquisition and culture.
  • Business Performance:
  • Directs and manages the Project Manager / Operations Manager, Creative Architects, Senior Brand Architects, Brand Architects, Associate Architects and Brand Assistants to deliver on client projects/solutions;
  • Answers to the Senior/Junior Partner on the financial performance of each business department;
  • Be an ambassador of the company through membership and participation in industry associations and community organisations, and increase the company's brand awareness.

Team Talent:
  • Encourages a deliberate team approach so that the more experienced staff mentor their newer team members and contributes to employee development and the agency's ability to attract top talent;
  • Contributes to getting and determining the right combination of skills and team dynamics required for client projects/solutions;
  • Recommends new hires for key positions with their departments;
  • Effectively enable staff so they can take action on behalf of the company by:
  • Transmitting the company’s values, vision and direction;
  • Engaging people in the meaning of the Client’s;
  • Respecting and using the skills, expertise, experience and insights of people;
  • Providing direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships;
  • Communicating which includes helping people transform information into knowledge and learning;
  • Encouraging people to question organisational assumptions and ask strategic questions; ensuring quality decision-making;
  • Anticipating conflicts and facilitating resolution;
  • Engaging people in process as well as tasks; encouraging people use their power, practice their authority, and accept their responsibility; modelling behaviour; and coaching people to success.

Operations Management:
  • Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth;
  • Facilitate growth, sales, and marketing strategies at an organisation and increase revenue generation;
  • Perform risk mitigation and prepare overall marketing strategy:
  • Develop programs with quantifiable objectives to measure results and implements and manages marketing budget,
  • Leverage data and analytics to drive insights,
  • Modify or redirect business intelligence strategy,
  • Oversee the development of new products/solutions and creates product/solutions roadmap;
  • Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates;
  • Collaborates on the crafting of a comprehensive marketing, communications and public relations program that will enhance the Client’s image and position within the marketplace and the general public, and facilitate internal and external communications; and all Client’s marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth;
  • Drives articulation of Client’s desired image and position, assure consistent communication of image and position throughout the organisation, and assure communication of image and position to all constituencies, both internal and external;
  • Designs and supports the editorial direction, production and distribution of all Clients’ publications;
  • Organise media interest in the Client’s company and confirms regular contact with target media and appropriate response to media requests;
  • Act as the Client’s representative with the media;
  • Manages the appearance of all Clients’ print and electronic materials such as letterhead, use of logo, brochures, etc.;
  • Improve, manage and supervise programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities;
  • Provide direction to chapters on marketing, communications and public relations;
  • Safeguards that the Client’s regularly conducts relevant market research and coordinate and oversee this activity;
  • Monitor trends;
  • Manages projects as assigned, such as cause-related marketing and special events.

Financial Management:
  • Financial management, control and stewardship of the assets and resources used in the provision of services, including the identification of materials and costs, ensuring compliance with all governance, legal and regulatory requirements;
  • Supports execution of business strategy and promotes adoption and adherence to financial requirements;
  • Contributes to the setting of strategy and development of plans, policies and processes for the accounting, budgeting and, where applicable, charging of resources and services, including the definition of cost models and charging models;
  • Manages department financial budgets and targets, ensuring that there is adequate funding for all targets and plans, especially to meet development and capacity needs for delivery on client’s projects;
  • Analyses actual expenditure, explains variances, and determines options in use of available budget to meet real needs;
  • Assesses financial performance and instigates required improvements of allocations.


Formal Training Required:
  • A bachelor's degree in communications, marketing, communication science and English is a requirement and an advanced degree in marketing or business (MBA) is advantageous;
  • Essential qualifications: Tertiary or equivalent NQF level 7 qualification.

Knowledge & Skills:
  • Business Acumen;
  • The Ability to Be Innovative;
  • An Optimistic Nature;
  • The Ability to Take Action;
  • Coordination and Communication with Team Members;
  • Controlled Emotion;
  • Inclusion in Decision Making;
  • The Ability to Trust Others;
  • Understanding of Big Data;
  • Storytelling And Story making;
  • Adaptability;
  • Customer obsession;
  • Understanding segmentation;
  • Promote integration;
  • Embrace Change;
  • Promote Innovation;
  • Understand your power;
  • Visionary;
  • Global Mind-set;
  • Budget management and financial acumen;
  • Strategy creation and business planning;
  • Relationship management (internal & external);
  • People management and development;
  • Creative and lateral thinking;
  • High attention to detail;
  • Communication skills (verbal and written);
  • Negotiation & analytical skills;
  • Proactive thinking & networking skills;
  • High level presentations skills.

Additional Requirements:
  • Driver’s license and own transport;
  • National/International travel;
  • Confirmed skills, knowledge and experience in the design and execution of marketing, communications and public relations activities;
  • Strong creative, strategic, analytical, organisational and personal sales skills;
  • Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel;
  • Demonstrated successful experience writing press releases, making presentations and negotiating with media;
  • Experience overseeing the design and production of print materials and publications;
  • Computer literacy in word processing, data base management and page layout;
  • Commitment to working with shared leadership and in cross-functional teams;
  • Strong oral and written communications skills;
  • Ability to manage multiple projects at a time;
  • Must have more than 10 years’ experience of being a well-rounded marketing/project management (marketing)/Public Relations/communications or business development expert in positions of increasing responsibility- with a focus on marketing expansion- as well as two to three years of experience in a leadership role.


Posted on 07 Apr 14:31

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Yonela Nabe
ynabe@ulweziconsulting.co.za
+27 11 465 8784

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DNA Brand Architects
DNA Brand Architects is a one-of-a-kind company that takes your brand where it has never been before, creating unexpected alignments that will shake up your market and blow your mind.

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