Junior/Mid-Weight ATL/Digital Copywriter

Remuneration:	negotiable Cost to company
Benefits:	Within the cost to company package
Location:	Cape Town
Education level:	Diploma
Job level:	Junior/Mid
Type:	Permanent
Reference:	#Tam501
Company:	VGP Recruitment

Previously disadvantaged candidates will be given preference.

We have an exciting opening on our books for a talented, Mid-weight Through-the-Line (including above the line and digital) Copywriter at a thriving full service, integrated advertising agency based in Cape Town. In this role you will be responsible for creating effective, impactful and compelling creative on some well-loved South African brands in the Retail and Alcohol sectors. We’re looking for a passionate and driven creative to take these brands to the next level. Are you the superstar we’re looking for?

Responsibilities

• Translating the brief and the strategic requirements into a compelling creative solution
• Presentation of work to the Creative Group Head and/or Creative Director
• Together with an Art Director/Designer, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
• Proactively identify creative trends and opportunities
• Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
• Write copy and scripts for electronic / digital media
• Direct radio towards a high-quality final product
• Take ownership of your tasks and actively manage the creative process to progress towards deadline
• Writing and production for radio
• Ensure constant optimisation of all relevant platforms
• Optimise video and image content across all relevant platforms
• SEO keyword, market and competitor research as well as audits when required
• Blog and content creation (blog writing, press releases, internal SEO and PPC work).

Requirements
The successful candidate must have/be:

• Ideally a degree/diploma in Copywriting or Journalism
• Previous advertising, digital or in-house agency copywriting experience essential
• Proficiency in both English and Afrikaans Copywriting preferred
• 3-4+ years copywriting experience within an agency
• Proficient in PowerPoint/Keynote, MS Word
• Conceptual and exceptional advertising ability 
• A portfolio that reflects creative copywriting proficiencies
• Flair for writing imaginative, broad, intrusive, creative and original work
• Understanding of advertising as a selling tool  
• Capability to take on campaigns with multi-element tasks which requires a concept and a thought through process
• Accept guidance and respond well to criticism 
• Resilient – can accept setbacks 
• Finely honed copywriting skills and latest techniques
• A great sense of humour
• Able to demonstrate creative insight and brilliance for client solutions across all media platforms
• Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work.

Please submit a relevant portfolio along with your CV on application.

Should you not receive a response within one week, please consider your application unsuccessful.

Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.

Posted on 23 Feb 10:55