Junior/Mid-Weight ATL/Digital Copywriter

Remuneration:negotiable Cost to company 
Benefits:Within the cost to company package
Location:Cape Town
Education level:Diploma
Job level:Junior/Mid
Company:VGP Recruitment

Previously disadvantaged candidates will be given preference.

We have an exciting opening on our books for a talented, Mid-weight Through-the-Line (including above the line and digital) Copywriter at a thriving full service, integrated advertising agency based in Cape Town. In this role you will be responsible for creating effective, impactful and compelling creative on some well-loved South African brands in the Retail and Alcohol sectors. We’re looking for a passionate and driven creative to take these brands to the next level. Are you the superstar we’re looking for?

  • Translating the brief and the strategic requirements into a compelling creative solution
  • Presentation of work to the Creative Group Head and/or Creative Director
  • Together with an Art Director/Designer, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
  • Proactively identify creative trends and opportunities
  • Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
  • Write copy and scripts for electronic / digital media
  • Direct radio towards a high-quality final product
  • Take ownership of your tasks and actively manage the creative process to progress towards deadline
  • Writing and production for radio
  • Ensure constant optimisation of all relevant platforms
  • Optimise video and image content across all relevant platforms
  • SEO keyword, market and competitor research as well as audits when required
  • Blog and content creation (blog writing, press releases, internal SEO and PPC work).

The successful candidate must have/be:
  • Ideally a degree/diploma in Copywriting or Journalism
  • Previous advertising, digital or in-house agency copywriting experience essential
  • Proficiency in both English and Afrikaans Copywriting preferred
  • 3-4+ years copywriting experience within an agency
  • Proficient in PowerPoint/Keynote, MS Word
  • Conceptual and exceptional advertising ability 
  • A portfolio that reflects creative copywriting proficiencies
  • Flair for writing imaginative, broad, intrusive, creative and original work
  • Understanding of advertising as a selling tool  
  • Capability to take on campaigns with multi-element tasks which requires a concept and a thought through process
  • Accept guidance and respond well to criticism 
  • Resilient – can accept setbacks 
  • Finely honed copywriting skills and latest techniques
  • A great sense of humour
  • Able to demonstrate creative insight and brilliance for client solutions across all media platforms
  • Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work.

Please submit a relevant portfolio along with your CV on application.

Should you not receive a response within one week, please consider your application unsuccessful.

Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.

Posted on 23 Feb 10:55


Tamara Wolpert
+27 21 422 1037

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VGP Recruitment
VGP is a specialist Recruitment Agency focusing on the exciting field of communications. Passionate about the industry in which we operate, our portfolio covers all personnel who work in the Advertising, Marketing, Publishing and Public Relations arenas.

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