ATL Copywriter

Remuneration:Market related 
Location:Cape Town
Job level:Junior/Mid

Job description

Ninety9cents is a full service, integrated advertising agency located in Cape Town, and is one of South Africa’s largest independently-owned agencies. Led by founder and Managing Director Andrew Brand, the agency’s extensive client base includes leading brands such as Shoprite/Checkers, Ackermans, PUMA, Spur Group and Distell, to name a few. We are looking for a talented ATL copywriter to join our team.

Summary of main duties include but not limited to:
  • Translate a brief and the strategic requirements into a compelling creative solution
  • Present work to the Creative Group Head and/or Creative Director
  • Together with an Art Director, generate effective, innovative and compelling creative concepts for individual adverts or campaigns based on sound strategies
  • Write copy for radio, tv, print and electronic / digital media
  • Write and produce for radio
  • Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
  • Direct radio towards a high quality final product
  • Keep abreast of creative trends and opportunities
  • Take ownership of your tasks and actively manage the creative process to progress towards deadline


  • A tertiary qualification in copywriting and/or advertising
  • At least two years of copywriting experience within an advertising agency
  • portfolio of evidence that reflects creative copywriting proficiencies
  • Proficient in MS Word / PowerPoint / Keynote
  • Excellent communication skills (both verbal and written)
  • Strong presentation skills
  • Finely honed copywriting skills – ability to write imaginative, broad, intrusive, creative and original work that demonstrates creative insights and brilliance for client solutions across all media platforms
  • Understand advertising as a selling tool  
  • Ability to work within a team as well as independently
  • Ability to remain calm in a highly pressurized environment
  • Assertive
  • Energetic
  • "Out of the box" creative thinking
  • Resilient
  • Great sense of humour
  • Ability to accept guidance and respond well to criticism 
  • Meticulous with attention to detail
  • Flexible to work overtime (if and when required)
  • Other
    • Must be willing to work on alcohol brands
Interested candidates must please submit a concise CV and a portfolio of evidence. Only shortlisted candidates will be contacted. Should you not hear from us within two weeks after submitting your application, please consider your application unsuccessful.

We remain committed to the principles of Employment Equity.

Posted on 13 Jan 10:48

See also: Copywriter
Ninety9cents (99c) is an independent, full-service, integrated advertising & communications agency, with offices based in Cape Town, Johannesburg and Lusaka.
Recent jobs by Ninety9cents CityDate posted
Junior Video Editor/Motion Graphic DesignerCape Town21 Jan 17:17
ATL CopywriterCape Town13 Jan 10:48
DTP Art DirectorCape Town05 Jan 09:20
More jobs...
Mid/Senior TTL Copywriter
Cape Town, Woodstock
CWDi is a brand agency and our clients are local and global household names.
18 Jan 2021
Corporate Copywriter
Cape Town, Bellville R25000 - R30000 Monthly neg
A leading blue-chip financial services group is looking to add a suitably qualified copywriter to their marketing and communications team.
14 Jan 2021
Senior Conceptual Copywriter
Cape Town
A senior concept creative is a copywriter/art director hybrid – you can lean towards copy but should be able to straddle the basics of both copy and art director...
4 Dec 2020
Creative Writing Intern
Cape Town R6000 Monthly
Do you feel like you might have a little obsession with words and writing? This is the kind of an obsession we’re here for and endorse without hesitation.
2 Dec 2020
Let's do Biz