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Senior Freelance Writer

Founder and Creative Director / Writer at KRUGERFORNIA


A person who writes the text of
advertisements or publicity

Well, that sounds pretty simple,
doesn’t it?

A war of words,
concisely defined and neatly
confined into a single sentence.
Except that truth is stranger than

16 Long years. Life, sentences. The
reality is pretty tense. Past,
present and future.

26 Letters. CAPS locked and words
are loaded pistols.

Shelves full of awards? Sorry,
wrong writer.

I’m not here to sell
your product.
I’m here to make consumers buy into
your brand.

Less selling. More telling.

16 Long years. Over 350 local and
international brands and companies.
Too many industries to count, too
many forms of writing to list.

Let’s Write & Roll.


TTL Writer
Creative Direction
Social Media and Digital Advertising
Radio Scripting and Direction
Website Copy Specialist
Creative / Branding / Conceptual Consulting
Name and Payoff Line
Translation (Fully Bilingual in Afrikaans and English)
Newsletters, Company Profiles, Internal Comms
Ghost Writing
Proofreading and Editing
Print Ads
Brand Personality Development
Reviews and Interviews
Campaign Conceptualisation, Writing and Creative Direction
Writing for Events
Content Generation


16 years in the industry, writing TTL copy for agencies, private clients, magazines, event companies and internal comms agencies.

10 years in various small to medium agencies, culminating in the last three (in the employment of Straight Twisted) as senior and sole copywriter, as well as Creative Director.

I have spent the last 6 years as a freelance writer for various agencies, companies, private clients, magazines and more.

Diverse and flexible, writing for a wide variety of industries including finance, automotive, FMCG, retail, events and entertainment, music, agriculture, residential estates, law firms, broadcasters and everything in between.

Highlights include Coca-Cola, MTV, MTV Base, PPC, News Cafe, Soviet Clothing and Zimbali Coastal Estate.

Over 350 local and international clients thus far.


Remuneration:Per project
Education level:Diploma
Have own transport:Yes
Type: Contract Temporary Neg
Job level:Senior

Posted on 09 Jul 15:29, Closing date 9 Aug


Melt Kruger

Let's do Biz