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Senior Data Scientist

Remuneration:negotiable Cost to company 
Education level:Degree
Job level:Senior
Company:Viv Gordon Placements (VGP)

We have a terrific job opportunity for a Senior Data Scientist at a leading, global advertising agency Group’s Johannesburg office. The successful candidate requires in-depth knowledge and experience in using data to generate actionable and measurable insight. We’re looking for an astute individual with broad experience in data science, analytics and machine learning and how to apply this to inform marketing strategy, segmentation and audience targeting opportunities to grow the agency’s Clients business and revenue. In this exciting role you will be client focused and responsible for data strategy, analysis and clear comms with your teams. Don’t miss out!

  • Build relationships with current Clients
  • Establishing partnerships with external suppliers and 3rd party data vendors
  • New Business and capability development
  • Assisting in educating clients and internal teams on the importance of data and analytics
  • Assist Clients in developing a data ambition to fully realise the revenue opportunities present in their data assets
  • Identifying client objectives and advising on suitable data and analytics strategies with a strong focus on strategy consulting and data enablement
  • Advise on the use of data outside of pure analysis (e.g. development of recommendation engines)
  • Recommendations on benchmarking and development of KPI frameworks
  • Implementation of analytics and data strategies through team expertise, or via external supplier and data vendors partnerships
  • Use statistical analysis to test data strategies, and consult with Clients to leverage findings and insights
  • Generating actionable insights based on data to inform customer segmentation and size revenue opportunities
  • Develop business cases to establish revenue potential for campaigns, and retrospectively perform ROI analysis to evaluate efficiency and effectiveness
  • Development of attribution models to establish channel effectives in driving ROI
  • Performing web analytics and establishing conversion optimisation strategies based on solid analytical data
  • Proactively identifying and exploring opportunities to cross-sell services and support new client acquisition, with a continuous view of growing the DNA services
  • Collaborating with the internal strategy, creative, design and development teams’ essentials
  • Experience in working within a marketing/business intelligence environment would be advantageous

The successful candidate must have/be:
  • Relevant University Degree
  • Minimum 10 years proven experience in a Data focused role delivering strong consumer insights is essential
  • Proven senior internal and external stakeholder and client management skills
  • Previous experience managing a team - essential
  • Deep knowledge of and experience in the use of analytics, machine learning, dashboard and data visualisation tools (R, Python, SQL, Tableau, QlikView) is critical
  • Specific experience in digital analytics (Google Analytics or Adobe Analytics) and implementation thereof would be advantageous
  • High level of experience and knowledge of data sources (internal/external data, data enrichment) - also essential
  • Strong proficiency with Microsoft Excel, Word and PowerPoint
  • Highly numerical and analytical mindset with attention to detail.

Company Description

Viv Gordon Placements (VGP) is a specialist recruitment agency in the Marketing, Advertising, Media, Digital, PR/Communications and Publishing industries.

Posted on 15 Jan 07:27

Viv Gordon

+27 21 422 1037
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