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Through-The-Line Copywriter

Remuneration:negotiable Cost to company 
Benefits:Within the cost to company package
Location:Cape Town
Education level:Diploma
Job level:Mid
Company:Viv Gordon Placements (VGP)

The in-house agency of a renowned financial services company is on the hunt for a mid-weight Through-the-Line Copywriter. We’re looking for a real all-rounder with below and above-the-line experience. Some Direct Marketing copywriting experience would be a bonus. In this super role your focus will be on creating compelling Marketing material that drives customer response and builds the brand while meeting the varied needs of a large and well-established financial services business. The ideal candidate has the ability to think conceptually and is someone who passionate about writing copy that sells.

  • Participate in concept development that will resonate with the target market and translate these into content across all channels
  • Develop enticing copy solutions for direct mail campaigns, print, radio, TV, Outdoor, Social Media and Digital
  • Collaborate with designers to roll out concepts and copy to all channels
  • Ensure a consistent brand tone is maintained across all platforms
  • Participate in briefings, debriefings and presentation
  • Contribute to workflow and process improvements

The successful candidate must have/be:
  • Degree or Diploma in copywriting, English and/or communication
  • Three+ years pf copywriting experience in an ad agency or in-house agency environment
  • Two years’ direct mailer experience - a bonus
  • Proven creative thinking and writing skills through a portfolio of work
  • Must demonstrate a thorough understanding of the different copy and content requirements for various pieces of collateral – both long-form and short
  • Integrated experience (Digital, Print, ATL)
  • Exceptional written communication skills
  • Literacy in Microsoft Office
  • Calm under pressure and able to multitask
  • An independent thinker who can make decisions that will result in quality work
Please submit a relevant writing portfolio on application.

Should you not receive a response within one week, please consider your application unsuccessful.

Company Description

Viv Gordon Placements (VGP) is a specialist recruitment agency in the advertising, marketing, media, digital, public relations and publishing industries.

Posted on 10 Jul 14:21

Tamara Wolpert

+27 21 422 1037
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