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Content strategist

Remuneration:R28000 - R35000 per month cost-to-company 
Location:Johannesburg
Job level:Mid
Type:Permanent
Company:Ad Talent Africa


Job description

The role



A content strategist/copywriter is needed to help with copywriting, editing, digital media and content strategy, campaign ideation, and reporting for an international software firm's internal marketing team.



Responsibilities:



    • Writing and editing a variety of marketing collateral for various mediums including web, magazine, print, press and business-centric communications

    • Collaborating with key stakeholders to develop relevant content and thought leadership to profile the brand and maintain its leading industry voice

    • Assisting in defining the marketing and communication strategy, aligned to business objectives, and execute thereon

    • Creating content for various social media platforms in line with various business objectives, tracking the performance thereof and using the gathered data to inform future strategic approaches

    • Monitoring social media platforms and reporting monthly on their performance as well as that of various concurrently running digital campaigns

    • Tracking and implementing relevant digital marketing trends and best practices, in line with overall strategic objectives

    • Researching industry-related subject matter to gain and maintain a fulsome understanding of ICT sector developments

    • Briefing and collaborating with graphic designers

    • Content planning, budgeting and community management

    • Reporting on overall content marketing performance



Requirements



    • A degree in marketing, communications, linguistics, language practice or related

    • Solid experience (3 to 5 years) in a copywriter/content creator role

    • Excellent writing, editing, communication, presentation and people skills

    • Proficient in Microsoft Office, specifically Word, PowerPoint and Excel

    • A keen eye for detail

    • A team player

    • A passion for content marketing and using content to drive brand awareness and generate business opportunities

    • Knowledge of all major social media platforms, as well as Google Ads and Analytics

    • Highly creative and curious out of the box thinker with a knack for strategy

    • Knowledge of B2B and B2C digital marketing approaches


Requirements

    • Content Creation

    • Copywriting

    • Digital Marketing

    • Strategy


Posted on 14 Sep 09:26



Ad Talent
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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