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Senior Account Manager

Location:Cape Town
Job level:Mid/Senior

Job description

Potentiam is looking for an enthusiastic Senior Account Manager for our UK-based client who are one of the fastest-growing and most-awarded B2B marketing agencies in the world.  They provide expertise in account-based marketing, demand generation and channel marketing and they possess the mindset of creating value and inspiration for their clients.  It is an exciting time to join a winning team & work with prestigious international clientele.

As a Senior Account Manager, your focus will lie in building and maintaining long-standing relationships with your clients, developing a deep understanding of their objectives.  The right candidate will excel at developing and delivering successful marketing campaigns based on client/business objectives and recommending innovative marketing solutions to specific business challenges.  You will work within the Client Strategy & Delivery team, leading from the front by coaching and mentoring junior account staff, ensuring they have the opportunity to grow and develop.

As the Senior Account Manager, your primary responsibilities include:

Client Management and Development

  • Responsible for building and maintaining strong client relationships, articulating marketing thinking and managing Client expectations. Compiling content for and leading regular client calls and meetings 

Programme Management

  • Planning and executing campaigns: writing and reviewing briefs, liaising with the virtual team to ensure successful and timely delivery of projects and campaigns 
  • Reviewing and critically appraising content, design and planning work from a B2B marketing and client proposition perspective 

Commercial Management

  • Developing commercially scopes of work and estimates for marketing programmes
  • Develop accurate weekly forecasts, cognoscente of programme timeline and thus time/cost to complete, to ensure we are on track from a delivery perspective, as well as ensuring account stability and profitability 

Team Management and Development

  • Monitoring and guiding junior members of the team, delegating tasks, reviewing and feeding back, supporting and coaching. On some occasions you will manage direct reports 

New Business Development

  • Recognising new areas and opportunities within the Client account where we could support, and developing proposals with input from the virtual team 
  • Developing and reviewing estimates for projects of varying scale 

Sales and Marketing Strategy
  • Providing value add suggestions and tactical recommendations to both clients and internal departments, in order to continually optimise activity and quality of outcome 


  • At least three years’ experience working agency and/or client-side within a similar B2B role
  • Evidence of developing and delivering successful B2B marketing campaigns in response to complex business challenges
  • Experience in managing key client and partner relationships and comfortable communicating at Manager and Director level, both internally and externally
  • Proficient with IT including Word, Excel, PowerPoint and Outlook
  • Comprehensive knowledge in time management: juggling multiple campaigns and clients to deliver projects on budget and on time
  • Operational understanding of various types of B2B marketing campaigns
  • Thorough knowledge of the ICT marketplace; key vendors and value propositions
  • Highly developed interpersonal and relationship management skills in order to gain trust with established clients and maintain high client satisfaction
  • Able to learn quickly, interrogate and assimilate complex information
  • Able to coordinate multiple teams with effective communication (both verbal and written)
  • Able to take the lead in meetings and conference calls with clients, as well as internal briefing and review meetings
  • Solution-oriented, with a logical approach to work and a very high attention to detail
  • An energetic, positive approach and ‘can-do’ attitude

Posted on 15 Sep 09:46

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Kathryn du Toit

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