Brand Development Manager

Remuneration:Basic salary 
Education level:Diploma
Job level:Mid/Senior
Job policy:Employment Equity position
Company:Independent Media Recruiter

Job description

      Driving omni-channel strategy and commercial operations:
  • Develop omni-channel strategies and tactical plans ensuring that the business is profitable and sustainable
  • Oversee the entire commercial function ensuring, seamless revenue generation across all platforms
  • Conduct research, analytics and propose solutions geared towards growing revenue
  • Idea generation, project feasibility & customized proposal generation for omni-channel campaigns
  • Oversee the management of campaigns and projects ensuring their timeous and effective execution
  • Oversee the commercial stream operations ensuring that set commercial targets are met
  • Manage current forecast and revenue delivery, monitoring revenue pipeline and leads across various Account Executive portfolios
  • Lead relevant brainstorm sessions, client briefing and monitoring of expected campaign deliverables, working closely with other key stakeholders
  • Ensure that all campaigns are delivered on-time, within scope and within budget
  • Prepare annual review of past year campaigns

         Revenue generation and team management:
  • Oversee performance of sales team in order to ensure optimal exploitation of revenue opportunities
  • Crafting and implementation of sales strategies and tactical plans in order to achieve and exceed set targets
  • Identify risks to the business with regards to advertising income and provide solutions
  • Review current redundant practices and facilitate improvement of past strategies
  • Develop, allocate and define portfolios, commission structures and revenue targets
  • Draft and propose budgets to the CEO and CFO, providing input for budget reviews, including implementation of forecasts
  • Produce advertising reports, competitor analysis and market insight for the CEO
  • Provide pricing detail for rate cards and update when due in line with business’s profitability initiatives
  • Ensure that the commercial stream team conform with briefing and workflow processes
  • Develop KPIs and manage performance reviews for the sales team

        Client Liaison and networking:
  • Conduct research and market analysis to identify strategic partnerships
  • Maintain a strong presence in the social scene to attract business partnerships
  • Manage client’s relationships ensuring that existing relationships are maintained and new ones forged and sustained
  • Ensure efficient preparation of campaign post-mortems and post campaign reports
  • Ongoing management and development of agency and client business to ensure alignment between client’s needs and in-house omni-channel solutions


  • Relevant Marketing or Business Management degree
  • 7 years combined Sales and marketing experience
  • Digital sales experience
  • Go-to-market Media and FMCG experience advantageous
  • Outgoing personality
  • Entrepreneurial outlook
  • Project management, sales and marketing expertise
  • Excellent Interpersonal skills and time management skills
  • Impeccable communication and negotiation skills
  • Problem solving ability
  • Must be able to work independently as well as in a team
  • Basic analytics and research skills
  • Team player

Posted on 20 Nov 12:36

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Independent Media Recruiter
Independent Media is one of South Africa's leading print media production companies. Our stable of fine, quality publications include 18 of the country's most prominent newspapers with The Star in Johannesburg,Cape Times and Cape Argus in Cape Town and The Mercury in Durban firmly entrenched in millions of households throughout South Africans.

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