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Paid Search Specialist

Remuneration:Cost to company 
Job level:Mid/Senior
Reference:#Paid Search
Company:VML South Africa

Job description

A paid search specialist is responsible for managing the optimisation and reporting of paid search campaigns, ensuring exceptional results for performance minded clients.

Key responsibilities (including however not restricted to)
  • Managing the strategy, implementation, and optimisation of Google SEM campaigns.
  • Attending and presenting at client meetings where needed.
  • Training and up-skilling the team members in Google SEM management.
  • Effective management of the optimisation team to deliver the best results across various digital media and analytics platforms with a specific focus on performance media.
  • Assisting with the creation of reporting templates and optimisation schedules for the team to use on a daily basis to ensure the standard of work is exceptional.
  • Working with the head of media to introduce new reporting and performance media technologies to VML South Africa .
  • Overseeing the reporting and analysing of campaigns based on the expected KPIs and objectives.
  • Ensuring Google Analytics reporting is integrated with media reporting (where applicable).
  • Keeping abreast of media and analytics trends.
Key performance measures
  • Successful performance of campaigns that you are assigned to
  • Successful management of the team that report to you
  • Quality of work produced from strategies to presentations to reporting, etc.
  • Champion the development of new/creative ideas, processes or technologies
  • Compliance with deadlines 


  • Post-matric diploma, degree, qualification in marketing communications, media – a plus
  • Strong computer skills, proficient use of Microsoft Office (Excel, Word, PowerPoint)
  • Strong SEM marketing experience
  • Performance media and optimisation experience
  • Google Analytics experience
  • Client service interaction
  • Own car
  • Google Search/Adwords and ideally with some client interaction as well

Posted on 11 Jun 11:02

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Ipelegeng Mogodiri

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