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Product Marketing Manager

Location:Johannesburg, Northern Suburbs
Reference:#JHB002611/SB
Company:Ad Talent


A leading global software business is seeking at Product Marketing Manager to take over their software marketing.

This role will report to the Chief Product Officer.

Responsibilities
  • Work closely with sales and product teams to develop productpricing models, key messaging and value proposition
  • Together with the product team, educate both internal andexternal stakeholders on our product features and their benefits
  • Communicate the value of new products and services to thesales and marketing team
  • Create product content such as case studies, videos, websitecopy and blog posts
  • Gain insight into customer use of current products, untappedopportunities and buyer personas
  • Measure and optimize the buyer journey as it relates to productfeature adoption and usage
  • Market intelligence—be the expert on our buyers, who are they,how they buy and their key buying criteria
  • Understand the competitive landscape
  • Collaborate with product management and marketingcommunications to develop product positioning and messagingthat resonate with our target buyer personas.
  • Understand and document the buyer’s process, including wherethey get information, and the who, what, when and why behindthe decisions they make. Then drive changes to the sales andmarketing processes based on what you learn.
  • Plan the launches of new products 
  • Act as the primary thought leader for the products you supportexternally, including speaking engagements and written works
  • Understand and support the sales channels; train them on theproblems we solve for our buyers and users; develop internal toolsand external collateral and teach them how and when to use it
Qualifications and experience
  • Sales or Marketing-related Degree
  • Five+ years' Manufacturing and Distribution industry experience
  • Five+ years' ERP experience
  • Sales, Product Management or Product marketing experience
  • Ability to develop, organize, and maintain process documentation
  • Ability to coordinate and manage the creation and maintenance of sales
  • training documents
  • Excellent written and verbal communication skills and ability to sell ideas
  • well through creative and innovative presentations
  • Exceptional project management skills


Posted on 13 May 14:15



Ad Talent

We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.

View company profile

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