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Direct Account Executive

Benefits:Provident Fund and Medical Aid (medical aid is compulsory)
Location:Cape Town, Green Point Media Quarter
Education level:Diploma
Job level:Mid/Senior
Own transport required:Yes
Travel requirement:Often
Company:Heart FM

Job description


Reporting to the direct sales manager, the direct account executive will develop and maintain relationships and promote profitable business whilst projecting a positive image of Heart FM in the direct market.

Key performance areas are (but not limited to):

Maximise sales for their own portfolio
  • Meet own monthly sales targets
  • Weekly prospecting and ensure conversion to sales
  • Sells available advertising time according to the Sales Policy to ensure that income requirements are met and valuable contributions to clients are ensured and measured
  • Promote long-term relationships with new and existing clients
  • Achieve the agreed upon weekly  call rate
Product development and campaign management
  • Prepare documents, written proposals and/or presentations used during the sales process
  • Prepare accurate airtime schedules
  • Ensure all booking documentation is completed
  • Source, facilitate and traffic on air elements
  • Prepare completed briefing documents to all stakeholders/ departments
  • Track and monitor campaigns from start to finish
Apply training and development
  • Continuously ensure that subject matter knowledge obtained through training is being implemented to improve effectiveness & efficiency
  • Conduct relevant pre-call research and planning
Manage data/information
  • Ensures briefs to marketing/programming and production are completed timeously and correctly
  • Provide the Sales Manager with an activity report on meetings, sales, and pipelines business
  • Uses and interprets media surveys and other marketing tools essential to the sales function
  • Implement and follow workflow processes and procedures
Execute admin functions
  • Cash in advance on all new business that hasn’t a credit application approved by Finance
  • Keep an active file on every account on your list
  • Airs all business with a signed contract and confirmations
  • Check contracts and figures to ensure that the accurate amounts have been booked correctly
  • Consistently update CRM System

Company Description

Heart FM Cape Town leading radio station is looking to grow our sales team. We are seeking a dynamic, passionate and energetic sales person to join our direct sales team.


Matric, National Sales and Marketing Diploma. Previous radio/ media experience preferred.

Possession of a valid SA Driving License; Own vehicle and use thereof; the ability to travel using this vehicle as this is a very important necessity for the job.


  • Knowledge of marketing and selling techniques
  • Experience and track record of penetrating the small business market
  • Proficient experience in sales support and promotions is essential
  • Customer service orientation
Competencies/personal attributes
  • Target driven
  • A thorough understanding of the direct market
  • A proven track record for penetrating new businesses markets
  • Demonstration of positive team player spirit and cooperative sales skills within the organisation
  • High energy
  • Strong networking abilities and experience
  • Responsible attitude
  • Ability to prioritise work
  • Good forward planning skills
  • Remaining calm under pressure
  • Time management
  • Accurate record keeping and report writing
If I have not contacted you within two weeks after your application, please consider your application unsuccessful. Albeit we try to respond to all applicants, but due to the volume of CVs received, may not always allow us to respond on time.

Posted on 14 Mar 14:55

Aleeya Gamieldien

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