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Midweight SEO Specialist

Remuneration:negotiable Cost to company 
Benefits:Pension Fund, Medical Aid, Gym Subsidy
Location:Cape Town, Sea Point
Education level:Diploma
Job level:Mid
Reference:#Mid SEO
Company:Roobix (Pty) Ltd

**Please note only Cape Town based applicants will be considered.**

Roobix is looking for a full-time Midweight SEO Specialist to join our highly talented team in Cape Town. The SEO specialist will be directly responsible for developing, implementing and monitoring SEO based campaign optimisations to improve client account performance and deliver ROI for a diverse portfolio of clients. 

Key Responsibilities:

  • Developing, implementing and monitoring search engine optimisation strategies for clients throughout service lifecycle
  • Monitoring and setup of Google Analytics. Google Web Master Tools, Google Tag Manager and Google my Business
  • Optimising various website components (site accessibility, keywords links, on-page and off-page factors)
  • Inbound link building campaigns and activities
  • Keyword research and competitor analysis
  • Data-driven report creation and presentation. Monitoring, tracking, analyzing and reporting on key SEO metrics
  • Creation of detailed recommendations and detailed feedback on behaviour metrics
  • Maintaining expertise on search engine news and trends, including learning and using new SEO tools and services as they become available
  • Finding technical errors on the website and recommending technical SEO changes
  • Researching and continually learning the latest SEO ideas, trends and tools
  • Local SEO optimisation using Google My Business
Need to haves:
  • A sound technical SEO background and thorough understanding of its place in the online/digital marketing arena
  • At least two years' SEO experience
  • Understanding of the fundamentals of web analytics
  • Ability to work in a very fast-paced, innovative environment with tight deadlines
  • Strong project management skills and ability to prioritise and make progress on multiple concurrent projects as well as share progress with your team
  • Bachelor’s degree/diploma in marketing or equivalent experience
  • Google Analytics/AdWords Certified
  • Knowledge of Google Analytics, Google Search Console and Google Tag Manager
  • Knowledge of SEO Tools: Ahrefs, SEMrush, Screaming Frog and Bright Local
Love to haves:
  • HTML and UX background
  • Proficiency in Data Studio
  • Agency experience
Personal skills/attributes:
  • Strong interpersonal skills, with excellent written and verbal communication skills
  • A natural ability to manage workflow, prioritise critical tasks and assignments
  • Strategic thinker with creative problem-solving abilities
About Roobix:

Roobix is a leading integrated marketing technology company with offices in Australia and South Africa. We work strategically with businesses to assess and understand the market they operate in and the opportunities they have to grow.

Our skill sets span all the marketing disciplines including strategy, creative, web, digital, video, event management, marketing automation yet we are not a traditional agency. Rather we are a true MarTech company representing the marketing of the future.

The ideal candidate is looking for a challenge - an opportunity for growth and development, and involvement with all aspects of our marketing team. We aren't looking for people that want an easy ride, we're looking for people to sign on to a business where they can make a genuine difference as we take steps toward transformation within the digital agency environment.

Posted on 08 Jan 08:52

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