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Junior PPC Specialist

Remuneration:Cost to company 
Benefits:Medical Aid and Pension
Location:Cape Town, Sea Point
Education level:Diploma
Job level:Junior
Type:Permanent
Company:Roobix


Roobix is looking for a full-time junior paid search specialist/PPC specialist to join our highly talented team in Cape Town. This position is a great opportunity for an individual with some Google Ads experience to take their skills and career to the next level while working with a talented team, advanced processes and interesting clients. The Junior paid search specialist will be directly responsible for implementing paid search (pay-per-click, PPC, SEM) campaign optimisations to improve client account performance and deliver ROI for a diverse portfolio of clients.

The ideal candidate is looking for a challenge -- an opportunity for growth and development, and involvement with all aspects of our marketing team.

Reporting Line: 

Key Responsibilities: 
  • Perform daily account management and of pay per click accounts on Google AdWords, Bing and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Bid management.
  • Manage and maintain updates for large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Work closely with the other team members to meet client goals.
Requirements: 
  • One to two years’ experience in a similar role
  • Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
  • AdWords/Bing certification a plus.
  • BS/BA degree preferred.
Personal skills/attributes:
  • Passion for all things digital and a healthy appetite for learning.
  • Outstanding ability to think creatively and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.
  • A good understanding of how PPC fits in to the wider area of digital marketing.
  • The ability to think creatively.
  • Creative writing skills.
  • Excellent communication skills.


Posted on 11 Jul 11:33

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Mel Smit

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Roobix

Our team of specialist marketing, design, digital, communications, technology and events experts work together to deliver effective marketing solutions for your business.

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