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|Location:||Johannesburg, Northern Suburbs|
This is an exciting opportunity with a global full service agency for a tech-savvy professional.You will be responsible for managing CRM campaigns and loyalty programs to make the most out of marketing opportunities.
Main areas of responsibility:
- Devise B2C or B2B CDM campaigns with the aim of acquiring and retaining customers
- Brief and oversee work to deliver the campaign creative.
- Manage the end-to-end execution, ensuring accuracy of digital marketing materials and provide formal sign off if necessary.
- Ensure brand and identity is adhered to in campaigns and all communication channels.
- Maintain regular measurement of the ROI of campaigns, tracking statistics of marketing campaigns, delivering regular reports of campaign results, including web analysis and evaluation of KPIs.
- Work within a budget and report any overspend
- Work with management to prioritize business and product launch needs
- Collaborate with teams
- Locate and define new campaign improvement opportunities
- Collect and use data to inform new campaigns and the evaluate existing campaigns
- Keep abreast of current trends in marketing
- Build internal/external relationships
- Strong direct and digital marketing
- Ability to derive insights and trends
- Adept at queries, report writing and presenting
- Excellent communication
Posted on 10 Jul 07:30
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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