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Digital Media Planner

Location:Johannesburg, Northern Suburbs
Company:Ad Talent

A global brand requires the skills of a Digital Media Planner to drive their brand-building strategies and ensure the best possible marketing solutions for this well-known brand

Main areas of responsibilities

Digital Media Planning/Buying
  • Develop digital plans for the brand and buy Facebook, Instagram, GSN, GDN, YouTube, Local programmatic
  • Setup KPI for digital campaign and analyse its performance
  • Manage social influencers
  • Develop consumer digital behaviour insight and trends
  • Synthesize and analyse, write and present key findings to develop insights and recommendations to drive marketing strategy
  • Maintain a summary and analysis of all digital campaigns and stimulate for further collation and benchmarking

Skills and expertise
  • Over five years of experience in related working exp. in digital marketing company
  • Ability to independently source supporting data and research
  • Ability to work across a broad range of client categories and a swathe of very different consumer groups
  • An awareness of how digital fits within the communication landscape
  • Advanced sense of digital media environment in Africa (Especially in Nigeria, Ghana, Kenya, Senegal)
  • Experience in mobile marketing, Social, Search Engine, CDM
  • Excellent presentation skills

  • At least four to five years of experience in digital marketing company
  • Advanced Excel and PowerPoint skills
  • Hands on experience operating digital buying tools and analytics

Posted on 10 Jul 07:35

Ad Talent

We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.

View company profile

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