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Senior Copywriter

Remuneration:Market related 
Benefits:Medical Aid and Pension Fund
Location:Cape Town, Diepriver
Education level:Diploma
Job level:Junior/Mid
Job policy:Employment Equity position
Type:Permanent
Company:Directaxis


Job description

Our in-house agency focuses on creating compelling marketing material that drives customer response and builds our brand while meeting the varied needs of a large and well-established financial services business.

We are seeking a mid-weight copywriter with the ability to think conceptually and who is passionate about writing copy that sells and preferably has direct marketing experience.
  • Participate in concept development that will resonate with the target market and translate these into content across all channels
  • Develop enticing copy solutions for print, radio, TV, outdoor, social media and digital
  • Collaborate with designers to roll out concepts and copy to all channels
  • Ensure a consistent brand tone is maintained across all platforms
  • Participate in briefings, debriefings and presentation
  • Contribute to workflow and process improvements


Requirements

 
  • Degree or Diploma in Copywriting, English and/or Communication
  • 5+ years copywriting experience in an ad agency or in-house agency environment
  • Proven creative thinking and writing skills through a portfolio of work
  • Must demonstrate a thorough understanding of the different copy and content requirements for various pieces of collateral – both long-form and short
  • Integrated experience (digital, print, ATL)
  • Exceptional written communication skills
  • Literacy in Microsoft Office
  • Calm under pressure and able to multitask
  • An independent thinker who can make decisions that will result in quality work


Posted on 15 May 12:52



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