Genevieve Considine
SOUTH AFRICA
Outdoor media = digital media... when creatives get it right

Outdoor media = digital media... when creatives get it right
© [[www.123rf.com 123RF.com]].
[Genevieve Considine] Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

Posted 2 months ago | Like (1)
Danette Breitenbach
SOUTH AFRICA
OMC launches Optimiser tool

Image supplied.
Image supplied.
[Danette Breitenbach] The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

Posted 3 months ago | Like
Jessica Tennant
SOUTH AFRICA
#NewCampaign: #EatingIsBelieving (what the customers say)

#NewCampaign: #EatingIsBelieving (what the customers say)[Jessica Tennant] With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers...

Posted 5 months ago | Like
Danette Breitenbach
SOUTH AFRICA
How significant is DOOH vs static OOH?

From .
From [[https://vimeo.com/232464668 Buzz 3D Virtual Ad Pretesting and Copy Testing video]].
[Danette Breitenbach] JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

Posted 9 months ago | Like
Greg Benatar
SOUTH AFRICA
Shifting global media spend patterns

Shifting global media spend patterns
© Tobias Moore via [[www.unsplash.com Unsplash.com]].
[Greg Benatar] It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 Newspaper spend is set to decline by 18,7% and magazines by 14.5%...

Posted 9 months ago | Like
Craig Wallis
SOUTH AFRICA
What's up in the world of digital OOH in SA?

What's up in the world of digital OOH in SA?
© Shao-Chun Wang via [[www.123rf.com 123RF.com]].
[Craig Wallis] Craig Wallis from MediaShop offers a snapshot of what's going on regarding digital in SA's OOH industry...

Posted 11 months ago | Like
Donald Mokgale
SOUTH AFRICA
The 2018 state of OOH - Dentsu Aegis Network

Donald Mokgale[Donald Mokgale] An outlook on the state of OOH, digital OOH development and trends in 2018...

Posted 1 year ago | Like
Juanita Pienaar
SOUTH AFRICA
OMC Road research update reveals how OOH industry has evolved

Trish Gilford, a freelance media strategist working with the OMC.
Trish Gilford, a freelance media strategist working with the OMC.
[Juanita Pienaar] The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers...

Posted 1 year ago | Like
Angie White
Angie White
[Out of Home] We are delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape. This booking was negotiated through The Media Shop in Cape Town,who has been appointed as their official media planning and buying agency through their creative agency, FCB.
Posted 1 year ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones
Lyn Jones
[Jessica Tennant] Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to...

Posted 2 years ago | Like (1)
Jessica Tennant
SOUTH AFRICA
Q&A with Hubble CEO on Uber's new entertainment device

Q&A with Hubble CEO on Uber's new entertainment device[Jessica Tennant] Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser...

Posted 2 years ago | Like
Danette Breitenbach
SOUTH AFRICA
#FDTOOH: Making out of home work

(c) Ali Gokhan -
(c) Ali Gokhan - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

Posted 2 years ago | Like
Danette Breitenbach
SOUTH AFRICA
#FDTOOH: Following the breadcrumbs

(c) Roman Fedin -
(c) Roman Fedin - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

Posted 2 years ago | Like
Beverley Klein
SOUTH AFRICA
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

#Newsmaker: Shamendran Naidu - Executive at Transit Ads[Beverley Klein] Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level...

Posted 2 years ago | Like
Terry Murphy
SOUTH AFRICA
Eish, it's lekker when billboards talk the lingo

Eish, it's lekker when billboards talk the lingo[Terry Murphy] South Africa is home to a multitude of cultures and languages. Many advertisers and marketers have therefore adopted the use of local languages and dialects as a tactic to engage on a more personal level with their audiences...

Posted 2 years ago | Like
Angie White
Angie White
[Out of Home] Creativity is "the ability to look at something everyone has looked at, and see something no-one else has seen" said the poet Jonathan Swift, way back in the 17th century.
Posted 2 years ago | Like
Vaughan Berry
SOUTH AFRICA
Multicultural marketing and activations - the African context - Provantage Media Group

Multicultural marketing and activations - the African context[Vaughan Berry] Since Africa is so diverse, it is truly imperative that marketers understand the cultural, linguistic and religious nuances of the various territories when integrating 'local' activities into marketing tactics and strategies...

Posted 2 years ago | Like
Beverley Klein
SOUTH AFRICA
[Newsmaker] Veronica Katay joins Outdoor Network

[Newsmaker] Veronica Katay joins Outdoor Network[Beverley Klein] Veronica Katay has joined Outdoor Network's Johannesburg office as key accounts manager. She has 20 years experience in the media and out of home industry...

Posted 2 years ago | Like
Danette Breitenbach
SOUTH AFRICA
Transit media: ignore it at your peril

Transit media: ignore it at your peril
©THANANIT SUNTIVIRIYANON via [[www.123rf.com 123RF]]
[Danette Breitenbach] As all transit infrastructure is dramatically upgraded and improved, Out of Home (OOH) is set to become an integral part of the communication mix. This is especially so for transit media...

Posted 2 years ago | Like (1)
Terry Murphy
SOUTH AFRICA
#MandelaMonth: Why we love billboards that save the world

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image © Bob Bobster from Honolulu, Hawaii - Amber Alert, CC BY 2.0
[Terry Murphy] For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016...

Posted 2 years ago | Like