Shereesa Moodley
SOUTH AFRICA
Beyonce and Blue Ivy's 'Brown Skin Girl' sparks new Twitter challenge

Still from Beyonce's 'Spirit' music video.
Still from Beyonce's 'Spirit' music video.
[Shereesa Moodley] Beyonce and her daughter Blue Ivy's "Brown Skin Girl" sparked a new #BrownSkinGirlChallenge on Twitter since the song's debut last Friday...

Posted 15 hours ago | Like
Dana Kachan
SOUTH AFRICA
Developing your brand voice on social media: 5 mistakes to avoid

Image credit: Saulo Mohana on Unsplash.
Image credit: Saulo Mohana on Unsplash.
[Dana Kachan] It's crucial for business success to understand the hidden influences of users' decision-making process in the modern digital space...

Posted 3 days ago | Like
Juanita Pienaar
SOUTH AFRICA
Local brands honour Johnny Clegg on social media

Local brands honour Johnny Clegg on social media[Juanita Pienaar] Local brands paid tribute to music legend, Johnny Clegg all over social media, following the announcement of his passing...

Posted 5 days ago | Like
Tinashe Zvakasikwa
SOUTH AFRICA
A communication era of toxic comments and bad ethics

A communication era of toxic comments and bad ethics[Tinashe Zvakasikwa] Tinashe Zvakasikwa offers some ways of defusing interactions with online trolls...

Posted 6 days ago | Like
Estelle Nagel
SOUTH AFRICA
Social media has made brands less relevant, not more

Image credit: Thought Catalog on Unsplash
Image credit: Thought Catalog on Unsplash
[Estelle Nagel] When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

Posted 7 days ago | Like
Tinashe Zvakasikwa
SOUTH AFRICA
Tweets that killed literature

Image by  from
[Tinashe Zvakasikwa] What happens when people stop writing? Or when books become less central to society? What happens when our writers and thinkers express themselves through Facebook and Twitter instead of on the page?...

Posted 12 days ago | Like
Refilwe Monyai
SOUTH AFRICA
Instagram, the new marketing hub for business growth

Instagram, the new marketing hub for business growth
© Luke van Zyl via [[www.unsplash.com Unsplash.com]].
[Refilwe Monyai] This is the time that businesses need to capitalise on brand expansion and business growth - and social media platforms - when used correctly - can assist. Refilwe Monyai, account manager at Orange Ink gives tips and tricks on how to get Instagram right...

Posted 18 days ago | Like
Nokwanda Ndashe
SOUTH AFRICA
The power of social media and influence in today's 4th Industrial Revolution

The power of social media and influence in today's 4th Industrial Revolution
© [[www.123rf.com 123RF.com]].
[Nokwanda Ndashe] With the advent of the Fourth Industrial Revolution, marketing communication tools and practices need to be re-examined to aggressively create power and influence of products, services, and brands through social media and digital marketing...

Posted 21 days ago | Like
Zubeida Goolam
SOUTH AFRICA
Five skills to help you connect with your social media audience

Five skills to help you connect with your social media audience
© [[www.123rf.com 123RF.com]].
[Zubeida Goolam] With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...

Posted 1 month ago | Like
Andy Walker
SOUTH AFRICA
David Mabuza cat memes flood Twitter ahead of his swearing-in as MP

Screenshot: .
Screenshot: [[https://twitter.com/hashtag/davidmabuza?f=images&vertical=default&src=hash Twitter]].
[Andy Walker] South Africa's former deputy president David "The Cat" Mabuza will be sworn in as an MP later today, this after he postponed taking his oath of office last week in Cape Town...

Posted 1 month ago | Like
Pieter Groenewald
SOUTH AFRICA
Let's talk influence, not influencer marketing

Let's talk influence, not influencer marketing
[Pieter Groenewald] Pieter Groenewald from Nfinity unpacks the idea of using people as marketing channels and to view them the same as traditional marketing channels...

Posted 1 month ago | Like
James Tagg
SOUTH AFRICA
How messenger bots will change the way we play

How messenger bots will change the way we play
[James Tagg] Facebook Messenger bots are a new communications channel. With 1.3 billion monthly active Messenger users, this new feature has the potential to disrupt the way businesses across all industries connect with their customers on a one-on-one basis...

Posted 1 month ago | Like
Jennilee Peremore-Oliver
SOUTH AFRICA
Why I deleted my Facebook account and what marketers can learn

Why I deleted my Facebook account and what marketers can learn
© Joshua Hoehne via [[www.unsplash.com Unsplash.com]].
[Jennilee Peremore-Oliver] Marketers can learn a lot from Facebook's social failure when it comes to retaining an audience...

Posted 1 month ago | Like
Ronelle Bester
SOUTH AFRICA
5 tips to turn your LinkedIn company page into a lead generation page

Photo by LinkedIn Sales Navigator on Unsplash.
Photo by LinkedIn Sales Navigator on Unsplash.
[Ronelle Bester] LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

Posted 1 month ago | Like
Juanita Pienaar
SOUTH AFRICA
Q&A w/ Khathu Litshani: Being multiskilled is crucial in the entertainment industry

DJ and comedian, Khathu Litshani.
DJ and comedian, Khathu Litshani.
[Juanita Pienaar] Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu, in collaboration with Viva Nation TV...

Posted 2 months ago | Like
Bogosi Motshegwa
SOUTH AFRICA
How I applied for a job that didn't exist

How I applied for a job that didn't exist
© Ruthson Zimmerman via [[www.unsplash.com Unsplash.com]].
[Bogosi Motshegwa] LinkedIn is one of the best things that has ever happened to professionals. But what do you do when your experience or your LinkedIn profile isn't that exciting? It means you may not be attractive to potential recruiters...

Posted 2 months ago | Like (2)
Zubeida Goolam
SOUTH AFRICA
Why LinkedIn is more important than ever in 2019

Image by  from
Image by StockSnap from Pixabay
[Zubeida Goolam] With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world...

Posted 2 months ago | Like
Sheila Afari
SOUTH AFRICA
When brands get social media engagement right

When brands get social media engagement right[Sheila Afari] Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...

Posted 2 months ago | Like (1)
Lynn Erasmus
SOUTH AFRICA
How online activism is shaping the way we do business

Image source: Getty/Gallo Images.
Image source: Getty/Gallo Images.
[Lynn Erasmus] For companies that believe that the way they do business will remain unchanged by the power and influence of online activists should take heed from the lessons that some of South Africa's biggest brands have learnt over the past year...

Posted 3 months ago | Like
Rirhandzu Shingwenyana
SOUTH AFRICA
Influencer marketing - the value of micro vs macro-influencer marketing tactics

Image source: Getty/Gallo Images.
Image source: Getty/Gallo Images.
[Rirhandzu Shingwenyana] Rirhandzu Shingwenyana from Sadmon lists ways in which nano, micro (mid-tiers) and macro influencer (mega influencers) are most effective and efficient when it comes to ROI...

Posted 3 months ago | Like