Claire Denham-Dyson
SOUTH AFRICA
The elusive 'insight' and the global appetite for meaningful knowledge

Image by  from
Image by opsa from Pixabay
[Claire Denham-Dyson] In marketing and business, good insights are like Fabergé eggs - rare, fascinating and in many ways, mythical. Most strong strategy does not evolve without a powerful insight to lead it, and robust research backing it up...

Posted 18 days ago | Like
Khuthalani Khumalo
SOUTH AFRICA
FlySafair's R5 Sale: What a day it was!

FlySafair's R5 Sale: What a day it was!
© Jeshoots via [[www.unsplash.com Unsplash.com]].
[Khuthalani Khumalo] On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...

Posted 25 days ago | Like
Chanelle Segerius-Bruce
SOUTH AFRICA
Why storytelling is so crucial in marketing

Why storytelling is so crucial in marketing
© You X Ventures via [[www.unsplash.com Unsplash.com]].
[Chanelle Segerius-Bruce] Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?...

Posted 25 days ago | Like
David Limbert
SOUTH AFRICA
Creative freedom

Creative freedom
© Thought Catalog via [[www.unsplash.com Unsplash.com]].
[David Limbert] The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

Posted 25 days ago | Like
Jacques du Bruyn
SOUTH AFRICA
Why marketing agencies are more relevant than ever

Image source: Getty/Gallo.
Image source: Getty/Gallo.
[Jacques du Bruyn] There's been a lot of chatter recently around the subject of 'the future of marketing agencies'. Flume's Jacques Du Bruyn says he believes marketing agencies are more relevant than ever...

Posted 26 days ago | Like
Alon Fittinghoff
SOUTH AFRICA
ABM and inbound marketing: A combined approach

ABM and inbound marketing: A combined approach
© [[www.123rf.com 123RF.com]].
[Alon Fittinghoff] B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

Posted 1 month ago | Like
Maroefah Smith
SOUTH AFRICA
Why Levi's wants you to #UseYourVoice on Election Day

Why Levi's wants you to #UseYourVoice on Election Day[Maroefah Smith] Denimwear brand Levi's has approached some of the country's leading influencers to help increase voter awareness and turnout amongst young people...

Posted 1 month ago | Like
Chris Moerdyk
SOUTH AFRICA
One-on-one coaching - Marketing, advertising, PR, boards - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] I have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the marketing industry...

Posted 1 month ago | Like
Sarah Britten
SOUTH AFRICA
How I wrote a shopper marketing strategy for a new political party

How I wrote a shopper marketing strategy for a new political party[Sarah Britten] Shopping in a supermarket has nothing in common with voting in an election - or does it?

Posted 1 month ago | Like
Leigh Crymble
SOUTH AFRICA
Make your pronouns personal

Make your pronouns personal
© michaeljayfoto via [[www.123rf.com 123RF.com]]
[Leigh Crymble] How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

Posted 1 month ago | Like
Leigh Andrews
SOUTH AFRICA
How VML's quarterly marketing survey will get SA marketers' voices heard

Jarred Cinman, CEO of VML South Africa.
Jarred Cinman, CEO of VML South Africa.
[Leigh Andrews] Last week, VML released the findings from the first of its quarterly surveys into the role of CMOs in SA. Here, Jarred Cinman, CEO of VML South Africa, explains why the scale of digital spend was one of the most surprising findings and the impact of the surveys on the marketing profession as a whole...

Posted 1 month ago | Like
Anele Malumo
SOUTH AFRICA
A rainbow nation: Rather tricky for the politicians - and marketers

A rainbow nation: Rather tricky for the politicians - and marketers
© [[www.123rf.com 123RF.com]].
[Anele Malumo] How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

Posted 2 months ago | Like (1)
Louise Robinson
SOUTH AFRICA
Timing is everything when it comes to marketing

Image source: Gallo/Getty.
Image source: Gallo/Getty.
[Louise Robinson] When it comes to business, timing is everything. However, this is a factor that is often overlooked by many companies, especially those with small teams and even smaller budgets...

Posted 2 months ago | Like
Vicky Gillan
SOUTH AFRICA
For better, but not for worse: why the client/agency relationship isn't like a marriage

For better, but not for worse: why the client/agency relationship isn't like a marriage
© Gianni Scognamiglio via [[www.unsplash.com Unsplash.com]].
[Vicky Gillan] "Marriage is the wrong metaphor for the client/agency relationship; it's more like a harem..."

Posted 2 months ago | Like
Kirsty Dugmore
SOUTH AFRICA
Evidence based marketing - what is it and why do we need it?

Evidence based marketing - what is it and why do we need it?
© [[www.123rf.com 123RF.com]].
[Kirsty Dugmore] The concepts of behavioural economics, observed consumer behaviour and neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply...

Posted 2 months ago | Like
Leigh Andrews
SOUTH AFRICA
#ECO19: Unpack why your brand story matters before you start telling it

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
[Leigh Andrews] In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

Posted 2 months ago | Like
Juanita Pienaar
SOUTH AFRICA
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends.
Khumo Theko, trend spotter at Flux Trends.
[Juanita Pienaar] Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

Posted 2 months ago | Like
Juanita Pienaar
SOUTH AFRICA
"We are what we see" - Marian Salzman

"We are what we see" - Marian Salzman[Juanita Pienaar] International trends spotter Marian Salzman joined local trend analysts Nicola Cooper and Khumo Theko in highlighting the top pop culture trends affecting females at an event held at Inner City Ideas Cartel in Cape Town last month...

Posted 2 months ago | Like
Jessica Tennant
SOUTH AFRICA
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing[Jessica Tennant] Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

Posted 3 months ago | Like
Pieter Groenewald
SOUTH AFRICA
Are employees the untapped marketing channel?

Are employees the untapped marketing channel?
© kittitee pangwang via [[www.123rf.com 123RF.com]].
[Pieter Groenewald] Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

Posted 3 months ago | Like