Damon Stapleton
SOUTH AFRICA
What if nothing is changing?

What if nothing is changing?
©Thitarees via [[www.123RF.com 123RF]]
[Damon Stapleton] There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they could sell more baby powder...

Posted 1 day ago | Like
Danette Breitenbach
SOUTH AFRICA
#ApexAwards2019: Creating a sustainable future

Refilwe Maluleke, MD Yellowwood on stage. © .
Refilwe Maluleke, MD Yellowwood on stage. © [[https://twitter.com/ACA_SA ACASA Twitter]].
[Danette Breitenbach] The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...

Posted 2 days ago | Like
Danette Breitenbach
SOUTH AFRICA
Kantar's Best Liked Ads: Cracking the enjoyment code

From left-right: Natalie Otte, Kantar; Jake Johnstone, Nando’s; Su-Lise Tessendorf, Nando’s; Adam Weber, M&C Saatchi Abel; Kgabo Kganyago, M&C Saatchi Abel; Nomaswazi Phumo, M&C Saatchi Abel; Nadine Govender, M&C Saatchi Abel.
From left-right: Natalie Otte, Kantar; Jake Johnstone, Nando’s; Su-Lise Tessendorf, Nando’s; Adam Weber, M&C Saatchi Abel; Kgabo Kganyago, M&C Saatchi Abel; Nomaswazi Phumo, M&C Saatchi Abel; Nadine Govender, M&C Saatchi Abel.
[Danette Breitenbach] It's the ultimate acid test: did the consumer enjoy your ad? Nando's, Nike and Bernini along with 17 other brands cracked the enjoyment code, featuring in Kantar's recently released Top 20 best liked local ads by South Africans...

Posted 3 days ago | Like
Brendan Seery
SOUTH AFRICA
#OrchidsandOnions: Duo of health ads, take a bow

Screen grab from the ad.
Screen grab from the ad.
[Brendan Seery] The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

Posted 2 days ago | Like
Maroefah Smith
Maroefah Smith
2019 D&AD New Blood Award winners

Check out the full list of winners here.

2019 D&AD New Blood Award winners  2019 D&AD New Blood Award winners  2019 D&AD New Blood Award winners  2019 D&AD New Blood Award winners  

Posted 6 days ago | Like
Maroefah Smith
Maroefah Smith
Final Apex Awards are done and dusted

Check out the full list of winners here as well as Danette Breitenbach's coverage of the event here.

Final Apex Awards are done and dusted  Final Apex Awards are done and dusted  Final Apex Awards are done and dusted  Final Apex Awards are done and dusted  

Posted 6 days ago | Like
Danette Breitenbach
SOUTH AFRICA
#ApexAwards2019: Ending an era with magic

All the winners at the 2019 Apex Awards. Image supplied.
All the winners at the 2019 Apex Awards. Image supplied.
[Danette Breitenbach] Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...

Posted 6 days ago | Like
Ruth Cooper
Ruth Cooper
[Advertising] To mark the entry of their latest menu item, the ‘Boujee Bowl’, Nando’s new ad celebrates everything that’s extra; Boujee pays homage to all the sneaker lovers, ‘flexers’, and ‘bowlers’ who are doing the most to live their best lives - for the Gram.
Posted 6 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel

#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel[Jessica Tennant] Faheem Chaudhry has returned from M&C Saatchi London to M&C Saatchi Abel as managing partner, assuming operational leadership of the Johannesburg office...

Posted 6 days ago | Like
Leigh Andrews
SOUTH AFRICA
Dial into the next decade's digital world with foresight from 10-year-olds

Dial into the next decade's digital world with foresight from 10-year-olds
© Sergey Nivens via [[www.123RF.com 123RF]]
[Leigh Andrews] In her Meltwater webinar presented on 5 July 2019, IAB CEO Paula Hulley recapped the main points of her IAB Digital Summit 2019 presentation, with extra tips and actionable insights from 10-year-olds, as well as the IAB Direct Brand Report on the current consumer economy...

Posted 9 days ago | Like
Brendan Seery
SOUTH AFRICA
#OrchidsandOnions: Evoque has pose value

Screen grab from the Range Rover Evoque ad.
Screen grab from the Range Rover Evoque ad.
[Brendan Seery] An Orchid for Range Rover's head-turning ad hits target market, and teary eyes to the PR officer who doesn't know how to deal with journalists...

Posted 9 days ago | Like
Leigh Andrews
SOUTH AFRICA
Hey presto! Incorporate the art of magic and wonder into your business, whatever the industry

Oudejans demonstrating the wonder of magic with Karen Pienaar, AAA School’s creative faculty dean.
Oudejans demonstrating the wonder of magic with Karen Pienaar, AAA School’s creative faculty dean.
[Leigh Andrews] Marcel Oudejans is a creative jack of all trades. Among them, he's a corporate magician, keynote speaker and complete conference MC, as producer/founder of Cape Town Magic and executive producer of Magic Africa Productions. He also spoke on the theme of "Wonder" at last week's Creative Mornings Cape Town event, without a PowerPoint presentation - here's what you missed...

Posted 14 days ago | Like
Andrew MacKenzie
SOUTH AFRICA
Advertising can lead the charge on climate change. Here's how

Advertising can lead the charge on climate change. Here's how
© Markus Spiske via [[www.unsplash.com Unsplash]].
[Andrew MacKenzie] The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...

Posted 15 days ago | Like
Mogorosi Mashilo
SOUTH AFRICA
The Client Side: Kgosietsile Moalusi - TrendER

The Client Side: Kgosietsile Moalusi[Mogorosi Mashilo] I believe the brand and communication space beckons us to introspect insights that would make the relationship between company and agency work for the betterment of both parties...

Posted 15 days ago | Like (1)
Brett Rogers
SOUTH AFRICA
The influence of drag

Photo by Sandy Millar on Unsplash.
Photo by Sandy Millar on Unsplash.
[Brett Rogers] Advertising agency HaveYouHeard's Brett Rogers, unpacks the phenomenon of drag and its profound and important impact on various aspects of culture, concept, business and commerce...

Posted 16 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Hero's Amanda Lambe promoted to MD

#Newsmaker: Hero's Amanda Lambe promoted to MD[Jessica Tennant] Hero recently promoted Amanda Lambe to MD. Lambe joined the agency in 2016 as head of social, followed by her more recent role as client service director...

Posted 15 days ago | Like
Brendan Seery
SOUTH AFRICA
#OrchidsandOnions - #Done with bollocks

#OrchidsandOnions - #Done with bollocks[Brendan Seery] Castle Lager, you're safe for now. But Independent Institute of what again ... rethink. Why knock tradition? One expects more from an education ad.

Posted 16 days ago | Like
Jessica Tennant
SOUTH AFRICA
IAB Insight Series: The role of technology in achieving business objectives

IAB Insight Series: The role of technology in achieving business objectives[Jessica Tennant] The latest Johannesburg edition of the monthly IAB Insight Series took place at the Park Inn by Radisson in Sandton on Thursday, 27 June, this time focusing on the role of technology in enabling business performance in the digital economy...

Posted 16 days ago | Like
Jessica Tennant
SOUTH AFRICA
Kilmer & Cruise recognised in 3 categories at World Independent Advertising Awards

Kilmer & Cruise recognised in 3 categories at World Independent Advertising Awards[Jessica Tennant] Just four years since launching, Cape Town-based agency Kilmer & Cruise was the only agency from across the African continent to have been awarded at the World Independent Advertising Awards this year...

Posted 20 days ago | Like
Damon Stapleton
SOUTH AFRICA
Talent is never a single malt

Talent is never a single malt
© Donato Fiorentino via [[www.123RF.com 123RF]]
[Damon Stapleton] Talent. It's one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structure of our business, from consultants to in-house agencies and everything in between means all sorts of people are perhaps figuring out what this word actually means for the first time...

Posted 22 days ago | Like