#WTMA24: Celebrating 10 years of industry growth and collaboration

[Robin Fredericks] Africa Travel Week marked a decade of success with a programme packed with activity for the 2024 edition of WTM Africa, which took place in Cape Town from 7 to 12 April. The programme prioritised practical opportunities for building business connections.

#YouthMatters: Daniella Galante of RX Africa on her love of storytelling, and staying true to who you are

[Robin Fredericks] As part of our #YouthMatters feature, we chat to Daniella Galante, senior digital marketing executive of events and exhibition company, RX Africa...

Domestic tourism to the rescue

[Jenna Berndt] Domestic and regional tourism is the light at the end of the tunnel, that holy grail that governments, tourism industries and stakeholders hope will ensure the sector's survival until international travel resumes...

#WTMA21 : How will the events industry rebalance itself beyond Covid-19?

[Nicci Botha] The meetings, incentives, conventions and exhibitions (Mice) industry was particularly hard hit by the pandemic. The big question is: What will the future of events look like?

#WTMA19: Pinq Travel's Jason Fiddler talks marketing LGBTIQ+ travellers

[Robin Fredericks] According to the International Gay and Lesbian Travel Association, the visibility and acceptance of LGBTQ+ people in society have increased globally over the past decade; however, the underrepresentation of gay and lesbian travellers in the tourism sector still exists...

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

[Ruth Cooper] For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

#WTMA19: How tourism became an economic saving grace in sub-Saharan Africa

[Maroefah Smith] A growing number of countries in sub-Saharan Africa have started looking to tourism as a viable option for revenue generation...

WTMA19: Marketing minimalism, do less, but do it better

[Robin Fredericks] Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

#WTMA19: Turning the Africa misconception into a profitable, hyperlocal, luxury experience

[Robin Fredericks] Africa is a continent filled with places to be explored, yet there are so many countries on the continent that foreigners have never heard of...

#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong

[Maroefah Smith] According to iambassador founder and CEO Keith Jenkins, marketing influencers in the travel industry are either executing their content mind-blowingly well or mind-bogglingly bad...

#THINCAfrica: Mining the millennial mindset

[Robin Fredericks] During day two of the THINC Africa conference, which recently took place in Cape Town, Radisson RED curator, Dale Simpson, navigated a conversation around what millennials expect from employers in hospitality and what employers can do to stay relevant to this segment...

#THINCAfrica: Redefining growth in hospitality education

[Robin Fredericks] We caught up with Ecole Hoteliere de Lausanne's associate dean: graduate programme, Dr Achim Schmitt, and alumni and industry relations director, Valerie De Corte to find out how the school is changing the narrative when it comes to the of quality students it produces...

#THINCAfrica: The year that was for SA tourism

[Robin Fredericks] On day one of the 2018 THINC Africa conference, Jeff Rosenberg delved into a conversation focused on the first half of 2018 - how it compared to 2017 and what the industry can expect going forward - with Derek Martin, Joe Bester, and Phillip Wooler...

How sporting events like the 2018 FIFA World Cup has benefited Africa

[Robin Fredericks] We chat with Tim Smith, managing partner at HVS Consulting to find out more about how sporting events like the 2018 FIFA World Cup has benefited the African continent and its tourism industry...

#WTMA18: Bringing Africa to New York and New York to Africa

[Cari Coetzee] NYC & Company became a major blip on our radar when it locked in the first ever city-to-city partnership with Cape Town to boost tourism between the two iconic cities. We caught up with Makiko Matsuda Healy, MD of tourism market development, to find out what New York tourism is all about...

#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso

[Ruth Cooper] The inaugural Women in Africa Forum took place during World Travel Market Africa 2018. Hosted by Women in Travel CIC founder Alessandra Alonso, the forum aimed to highlight the importance of women entrepreneurs in Africa...

#WTMA18: Digital as the predominant channel for travel

[Robin Fredericks] Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

#Indaba2018: Tourism's time in the spotlight

[Danny Bryer] Indaba is a tourism trade B2B affair, but tourism in the African context is closely linked to infrastructural development within the individual countries that make up the continent...

#WTMA18: Experiencing the wild with Aquila Safaris

[Robin Fredericks] Aquila Safaris in association with World Travel Market Africa invited us to get a taste of its own brand of wild during an overnight stay. Just two hours' drive from Cape Town, this gem of natural beauty welcomed us to its vibrant and breathtaking surrounds which could easily leave anyone in awe...