Jane Stevenson
Sponsorship isn't a freebie; it's a partnership of a different kind

Image source: Gallo/Getty Images.
Image source: Gallo/Getty Images.
[Jane Stevenson] As a brand that believes in, and nurtures community and relationships, it's increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly...

Posted 14 days ago | Like
Gareth Marshall
Utilising sports sponsorship to re-connect with consumers

Utilising sports sponsorship to re-connect with consumers
© Gustavo Ferreira via [[www.unsplash.com Unsplash]].
[Gareth Marshall] As marketers, we're constantly looking for that 'sweet spot' to engage our consumers, but despite best efforts we know that consumers have a plethora of media at their disposal and attention is fragmented, or at best, minimal. My take on it? Get personal...

Posted 28 days ago | Like
Mark Botha
Four reasons that digital sponsorships provide exceptional ROI for SA brands

Image source: Gallo/Getty.
Image source: Gallo/Getty.
[Mark Botha] South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14bn in 2017...

Posted 3 months ago | Like (2)
Gareth Marshall
Sports sponsorship: The new playbook

Sports sponsorship: The new playbook
© Rungaroon taweeapiradeemunkohg via [[www.123rf.com 123RF.com]].
[Gareth Marshall] When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience...

Posted 4 months ago | Like
Rob Garden
The power of publicity - When blurring the lines of sport and entertainment goes wrong - Levergy

The power of publicity - When blurring the lines of sport and entertainment goes wrong[Rob Garden] Powerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this...

Posted 7 months ago | Like
Mike Stopforth
Tactical war rooms: The key to sponsorship success

Tactical war rooms: The key to sponsorship success
© Daniil Peshkov via [[www.123rf.com 123RF.com]].
[Mike Stopforth] Mike Stopforth elaborates on how brands can leverage tactical war rooms for content excellence around sponsorship properties...

Posted 10 months ago | Like
Jessica Tennant
#NewCampaign: Shield is going for gold at the Sport Industry Awards

#NewCampaign: Shield is going for gold at the Sport Industry Awards[Jessica Tennant] Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

Posted 11 months ago | Like
Michael Vlismas
SA sports media is missing the point with sponsors

SA sports media is missing the point with sponsors
© Adam Vilimek via [[www.123rf.com 123RF.com]].
[Michael Vlismas] The world of sports sponsorship is often limited to the two main players in this game - the brand and the successful sports star or team it is aligning itself with. And the fan watches from the sidelines...

Posted 1 year ago | Like
Rob Garden
The power of publicity - Blurring the lines of sport and entertainment - Levergy

Rob Garden[Rob Garden] How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

Posted 1 year ago | Like
Leigh Andrews
Insight-driven sports marketing excellence with Playmakers

The Playmakers agency.
The Playmakers agency.
[Leigh Andrews] Playmakers CEO Richard Dunn talks us through their Clio Sports Award win in the 'Partnerships, Sponsorships & Endorsements category' and more as the first SA agency honoured with this win...

Posted 2 years ago | Like
Leigh Andrews
Does sponsorship really strengthen either brand?

Neil Jankelowitz, joint managing director of MSC Sports.
Neil Jankelowitz, joint managing director of MSC Sports.
[Leigh Andrews] Lots of space has been given to the topic of sponsorships lately, with brands throwing their name, weight and money behind all and sundry - sporting events in particular. But few question whether they actually benefit the sponsor and the sponsored party alike...

Posted 2 years ago | Like
Leigh Andrews
#AdFocus2016: Why The Hardy Boys and client SA Home Loans won 'Partnership of the Year'

John Little
John Little
[Leigh Andrews] With a relationship stretching back to April 2008, agency The Hardy Boys and client SA Home Loans walked away with the title Partnership of the Year at the 2016 FM AdFocus Awards. John Little, regional managing partner at category sponsor Observatory International for EMEA, shares how agency and client alike benefit from collaboration and a shared challenger mentality...

Posted 2 years ago | Like
Boris Dzhingarov
JP Pietersen signs with Anyoption - Your company needs a brand ambassador too! - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] No matter where you turn you will see some of the biggest stars in sports endorsing brands and in return, those brands sponsor the player, the team, the league or sometimes even the sport itself...

Posted 2 years ago | Like
Aki Kalliatakis
Big sponsors make it hard to swallow

Big sponsors make it hard to swallow[Aki Kalliatakis] With the exciting but scandal-ridden Rio Olympics now in full swing, I was reminded again of the arrogance of the various sports governing bodies like the International Olympic Committee (IOC), and the Federation of International Football Associations (FIFA)...

Posted 2 years ago | Like
Boris Dzhingarov
How to make your sports sponsorship stand out - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] With 2016 Summer Olympics about to begin, viewers worldwide have already seen extensive sponsorships in the making. Let's talk about how your brand can take advantage of athletic sponsorship...

Posted 2 years ago | Like
Bogosi Motshegwa
Make your sponsorship work for your brand: Work at your sponsorship

Sponsors effectively run the race with you... © Prakaymas Vitchitchalao –
Sponsors effectively run the race with you... © Prakaymas Vitchitchalao – [[www.123rf.com 123RF.com]]
[Bogosi Motshegwa] Sponsorship is not about slapping a brand or logo next to another...

Posted 3 years ago | Like
Chris Moerdyk
Sponsorship is more than just a badge on a Springbok jersey

Sponsorship is more than just a badge on a Springbok jersey[Chris Moerdyk] More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half...

Posted 3 years ago | Like
Leigh Andrews
Telkom exits marketing comfort zone, enters entertainment sponsorship

Telkom exits marketing comfort zone, enters entertainment sponsorship[Leigh Andrews] Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...

Posted 4 years ago | Like (2)
Tauriq Moosa
Corporate sponsorships and your business

Tauriq Moosa[Tauriq Moosa] Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

Posted 4 years ago | Like
Struan Campbell
Real-time is now the Big Time

Struan Campbell[Struan Campbell] The ability of sponsoring brands to engage in credible conversations, and produce relevant content in real-time around their properties is a definite requirement, not just a nice-to-have.

Posted 5 years ago | Like