Dominique Harmse
5 questions to ask when selecting influencers to work with

Image credit: Maddi Bazzocco on Unsplash
Image credit: Maddi Bazzocco on Unsplash
[Dominique Harmse] Marketers are faced with important decisions to make when selecting the most relevant influencers to collaborate with...

Posted 5 days ago | Like
Kirsty Dugmore
An introduction to evidence-based marketing

Image credit: William Iven on Unsplash
Image credit: William Iven on Unsplash
[Kirsty Dugmore] Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

Posted 6 days ago | Like
Louisa Douwes Dekker
SA marketers, show us your content smarts!

SA marketers, show us your content smarts!
© Kaleidico via [[www.unsplash.com Unsplash]].
[Louisa Douwes Dekker] Content marketing does not come easy. It is a long-term investment that requires marketers to move from thinking like brand champions to thinking like publishers. So, get ready to change gears!...

Posted 20 days ago | Like
Jessica Tennant
Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates[Jessica Tennant] Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...

Posted 1 month ago | Like
Claire Denham-Dyson
The elusive 'insight' and the global appetite for meaningful knowledge

Image by  from
Image by opsa from Pixabay
[Claire Denham-Dyson] In marketing and business, good insights are like Fabergé eggs - rare, fascinating and in many ways, mythical. Most strong strategy does not evolve without a powerful insight to lead it, and robust research backing it up...

Posted 1 month ago | Like
Khuthalani Khumalo
FlySafair's R5 Sale: What a day it was!

FlySafair's R5 Sale: What a day it was!
© Jeshoots via [[www.unsplash.com Unsplash.com]].
[Khuthalani Khumalo] On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...

Posted 2 months ago | Like
Chanelle Segerius-Bruce
Why storytelling is so crucial in marketing

Why storytelling is so crucial in marketing
© You X Ventures via [[www.unsplash.com Unsplash.com]].
[Chanelle Segerius-Bruce] Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?...

Posted 2 months ago | Like
David Limbert
Creative freedom

Creative freedom
© Thought Catalog via [[www.unsplash.com Unsplash.com]].
[David Limbert] The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

Posted 2 months ago | Like
Jacques du Bruyn
Why marketing agencies are more relevant than ever

Image source: Getty/Gallo.
Image source: Getty/Gallo.
[Jacques du Bruyn] There's been a lot of chatter recently around the subject of 'the future of marketing agencies'. Flume's Jacques Du Bruyn says he believes marketing agencies are more relevant than ever...

Posted 2 months ago | Like
Alon Fittinghoff
ABM and inbound marketing: A combined approach

ABM and inbound marketing: A combined approach
© [[www.123rf.com 123RF.com]].
[Alon Fittinghoff] B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

Posted 2 months ago | Like
Maroefah Smith
Why Levi's wants you to #UseYourVoice on Election Day

Why Levi's wants you to #UseYourVoice on Election Day[Maroefah Smith] Denimwear brand Levi's has approached some of the country's leading influencers to help increase voter awareness and turnout amongst young people...

Posted 2 months ago | Like
Chris Moerdyk
One-on-one coaching - Marketing, advertising, PR, boards - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] I have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the marketing industry...

Posted 2 months ago | Like
Sarah Britten
How I wrote a shopper marketing strategy for a new political party

How I wrote a shopper marketing strategy for a new political party[Sarah Britten] Shopping in a supermarket has nothing in common with voting in an election - or does it?

Posted 2 months ago | Like
Leigh Crymble
Make your pronouns personal

Make your pronouns personal
© michaeljayfoto via [[www.123rf.com 123RF.com]]
[Leigh Crymble] How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

Posted 3 months ago | Like
Leigh Andrews
How VML's quarterly marketing survey will get SA marketers' voices heard

Jarred Cinman, CEO of VML South Africa.
Jarred Cinman, CEO of VML South Africa.
[Leigh Andrews] Last week, VML released the findings from the first of its quarterly surveys into the role of CMOs in SA. Here, Jarred Cinman, CEO of VML South Africa, explains why the scale of digital spend was one of the most surprising findings and the impact of the surveys on the marketing profession as a whole...

Posted 3 months ago | Like
Anele Malumo
A rainbow nation: Rather tricky for the politicians - and marketers

A rainbow nation: Rather tricky for the politicians - and marketers
© [[www.123rf.com 123RF.com]].
[Anele Malumo] How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

Posted 3 months ago | Like (1)
Louise Robinson
Timing is everything when it comes to marketing

Image source: Gallo/Getty.
Image source: Gallo/Getty.
[Louise Robinson] When it comes to business, timing is everything. However, this is a factor that is often overlooked by many companies, especially those with small teams and even smaller budgets...

Posted 3 months ago | Like
Vicky Gillan
For better, but not for worse: why the client/agency relationship isn't like a marriage

For better, but not for worse: why the client/agency relationship isn't like a marriage
© Gianni Scognamiglio via [[www.unsplash.com Unsplash.com]].
[Vicky Gillan] "Marriage is the wrong metaphor for the client/agency relationship; it's more like a harem..."

Posted 3 months ago | Like
Kirsty Dugmore
Evidence based marketing - what is it and why do we need it?

Evidence based marketing - what is it and why do we need it?
© [[www.123rf.com 123RF.com]].
[Kirsty Dugmore] The concepts of behavioural economics, observed consumer behaviour and neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply...

Posted 3 months ago | Like
Leigh Andrews
#ECO19: Unpack why your brand story matters before you start telling it

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
[Leigh Andrews] In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

Posted 4 months ago | Like