Cecil Ungerer
Establishing a platform for in-store digital growth - Smart Media

Establishing a platform for in-store digital growth[Cecil Ungerer] The past 12 months have seen in-store point-of-sale media playing an invaluable role with brands increasingly embracing a 360-degree approach to meet their campaign objectives and their consumers responding positively...

Posted 7 months ago | Like
Cecil Ungerer
The modern store journey: integrated, informative and engaging - Smart Media

The modern store journey: integrated, informative and engaging[Cecil Ungerer] Despite challenging global economic conditions, retail sales in South Africa rose 1.3% year-on-year in July. Even though this is in line with expectations...

Posted 9 months ago | Like
Cecil Ungerer
Driving the retail brand experience through in-store media - Smart Media

Driving the retail brand experience through in-store media[Cecil Ungerer] In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy, owning to the availability of product information online...

Posted 11 months ago | Like
Jason (Frich) Frichol
80% of in-store communication is ineffective

80% of in-store communication is ineffective[Jason (Frich) Frichol] It's estimated that 80% of in-store communication doesn't work on its target market, although this is probably a conservative figure when it comes to evaluating the efficacy of messaging and design in this environment.

Posted 5 years ago | Like (1)
Hendrik Bredenkamp
Retailers are taking note: consumers won't tolerate price discrepancies - NEC XON

Hendrik Bredenkamp[Hendrik Bredenkamp] South African consumers, like consumers around the globe, are price conscious. They want to know how much products cost before they arrive at the tills, they want to know that they're getting the advertised deal they read, watched or heard about in the broadsheets, on TV or on the radio.

Posted 5 years ago | Like (1)
Hendrik Bredenkamp
South African pharmacies gear for $4 billion market by 2020 - NEC XON

Hendrik Bredenkamp[Hendrik Bredenkamp] A growing trend that South African pharmacies are now following is the deployment of electronic shelf labels (ESLs). They are digital labels that replace paper price tags on shelves.

Posted 5 years ago | Like
Ian Steyn
Keeping up with the POSse

Ian Steyn[Ian Steyn] Many retailers are still grappling with "the era of the customer experience"; finding ways to serve their customers more efficiently, whilst offering an increasing number of Value-Added Services. However, enhancing a point of sale (POS) system to support a host of integrated value added services can be a challenge.

Posted 5 years ago | Like
Martin Kingdon
Testing the test

Testing the test[Martin Kingdon] I have always thought that it was common sense to understand as much as possible about the people who were, or would possibly be, actually buying my products in the real world with their real money. Strange then how much money is not spent by brands understanding this.

Posted 6 years ago | Like
Michelle Francis
New currency for FMCG retail: shopper delight

Michelle Francis[Michelle Francis] There is no denying that when it comes to the launch of new products or variants, product sampling is one of the most effective vehicles and is one of the main drivers included in the mix. The other is when brands are looking for a cost-effective quick solution to move product off the shelves. Both avenues have their merit but it is going to become increasingly difficult to maintain/increase retailer mindshare and support if we do not raise the bar and deliver medium to long-term value.

Posted 6 years ago | Like (3)
Jason (Frich) Frichol
If liquor is going dark, where's the light from in-store?

If liquor is going dark, where's the light from in-store?[Jason (Frich) Frichol] In South Africa, liquor retail is only geared for destination purchases. You're either looking for your brand or a good deal in a specific category. Whichever the case, it's a quick entry and exit for the shopper. With impending legislation, you'd think liquor would follow other retail verticals where the store is the medium and start encouraging cross- and up-selling but this is not the case.

Posted 6 years ago | Like
Jason (Frich) Frichol
Changing POP display behaviour

Changing POP display behaviour[Jason (Frich) Frichol] One of the questions that I often field is why are retailers, in general, limiting creativity and opportunity when it comes to point of purchase (POP) display? My nippy answer is that most brands take a myopic view when it comes to POP and this one-dimensional approach is the product of driving placement costs up and display opportunities down.

Posted 6 years ago | Like
Duncan McLeod
If you go down to the shops today, you're sure of a big surprise

If you go down to the shops today, you're sure of a big surprise[Duncan McLeod] If you go to the Broadacres SuperSpar in Johannesburg's far north, you'll notice something out of the ordinary on the shelves. In the place of the usual paper price labels and barcodes are electronic tags displaying the prices of the products on sale.

Posted 9 years ago | Like
ActivRetail
Flighting at the mall for a fat-free summer

Flighting at the mall for a fat-free summer[ActivRetail] Coinciding with the start of summer, Parmalat's fabulite fat-free, sugar-free yoghurt was introduced to the LSM 8-10 female market at one of South Africa's busiest holiday destination malls, Shelley Centre, with the help of Primall Media's mall advertising platforms.

Posted 10 years ago | Like
ActivRetail
Game launches interactive stores

ActivRetail[ActivRetail] Mass Discounters has launched its Gameactive in-store brand-building promotional service for Game stores around the country. It aims to help companies promote their products in Game stores and simultaneously give customers one-on-one assistance with all products.

Posted 10 years ago | Like