[Cecil Ungerer] The past 12 months have seen in-store point-of-sale media playing an invaluable role with brands increasingly embracing a 360-degree approach to meet their campaign objectives and their consumers responding positively...
[Cecil Ungerer] Despite challenging global economic conditions, retail sales in South Africa rose 1.3% year-on-year in July. Even though this is in line with expectations...
[Cecil Ungerer] In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy, owning to the availability of product information online...
[Hendrik Bredenkamp] South African consumers, like consumers around the globe, are price conscious. They want to know how much products cost before they arrive at the tills, they want to know that they're getting the advertised deal they read, watched or heard about in the broadsheets, on TV or on the radio.
[Hendrik Bredenkamp] A growing trend that South African pharmacies are now following is the deployment of electronic shelf labels (ESLs). They are digital labels that replace paper price tags on shelves.
[Ian Steyn] Many retailers are still grappling with "the era of the customer experience"; finding ways to serve their customers more efficiently, whilst offering an increasing number of Value-Added Services. However, enhancing a point of sale (POS) system to support a host of integrated value added services can be a challenge.
[Martin Kingdon] I have always thought that it was common sense to understand as much as possible about the people who were, or would possibly be, actually buying my products in the real world with their real money. Strange then how much money is not spent by brands understanding this.
[Michelle Francis] There is no denying that when it comes to the launch of new products or variants, product sampling is one of the most effective vehicles and is one of the main drivers included in the mix. The other is when brands are looking for a cost-effective quick solution to move product off the shelves. Both avenues have their merit but it is going to become increasingly difficult to maintain/increase retailer mindshare and support if we do not raise the bar and deliver medium to long-term value.
[Jason (Frich) Frichol] In South Africa, liquor retail is only geared for destination purchases. You're either looking for your brand or a good deal in a specific category. Whichever the case, it's a quick entry and exit for the shopper. With impending legislation, you'd think liquor would follow other retail verticals where the store is the medium and start encouraging cross- and up-selling but this is not the case.
[Jason (Frich) Frichol] One of the questions that I often field is why are retailers, in general, limiting creativity and opportunity when it comes to point of purchase (POP) display? My nippy answer is that most brands take a myopic view when it comes to POP and this one-dimensional approach is the product of driving placement costs up and display opportunities down.
[Duncan McLeod] If you go to the Broadacres SuperSpar in Johannesburg's far north, you'll notice something out of the ordinary on the shelves. In the place of the usual paper price labels and barcodes are electronic tags displaying the prices of the products on sale.
[ActivRetail] Coinciding with the start of summer, Parmalat's fabulite fat-free, sugar-free yoghurt was introduced to the LSM 8-10 female market at one of South Africa's busiest holiday destination malls, Shelley Centre, with the help of Primall Media's mall advertising platforms.
[ActivRetail] Mass Discounters has launched its Gameactive in-store brand-building promotional service for Game stores around the country. It aims to help companies promote their products in Game stores and simultaneously give customers one-on-one assistance with all products.