Robert Gentle
Is it time to dump mission statements?

Photo by Glenn Carstens-Peters on Unsplash.
Photo by Glenn Carstens-Peters on Unsplash.
[Robert Gentle] Quick: can you recite the mission statement of the organisation you work for? I didn't think so. Don't feel bad; you're in good company...

Posted 6 days ago | Like
Gee Motsepe
The PR industry is the most fortunate in today's world

The PR industry is the most fortunate in today's world
© [[www.123rf.com 123RF.com]].
[Gee Motsepe] Gee Motsepe, managing director of Motions PR, on why he thinks the PR industry is the most fortunate in the entire marketing and advertising ecosystem...

Posted 8 days ago | Like (1)
Jessica Tennant
#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner[Jessica Tennant] Lebo Madiba was recently appointed managing partner: Public Relations and Influence at Ogilvy Johannesburg...

Posted 11 days ago | Like (1)
Minnie-lee Tagwirei
Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?
© John Schnobrich via [[www.unsplash.com Unsplash]].
[Minnie-lee Tagwirei] Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

Posted 15 days ago | Like
Liesl Simpson
The importance of PR

The importance of PR
© [[www.123rf.com 123RF.com]].
[Liesl Simpson] There is always one question on the lips of everyone that I talk to about PR and it is; just why is PR so important anyway? Does PR really have that much of an impact on a business's bottom line? The answer is yes, it does. It can have a serious influence on whether people choose to conduct business with you...

Posted 26 days ago | Like
Khangelani Dziba
PR, media and social media should all be in the same WhatsApp group

PR, media and social media should all be in the same WhatsApp group
© rawpixel via [[www.pexels.com Pexels]].
[Khangelani Dziba] PR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with media houses to negotiate further how brands can leverage that media spend for PR deliverables...

Posted 27 days ago | Like (1)
Juanita Pienaar
Why ethics and reputation matters in Africa [study]

Regine le Roux, managing director of Reputation Matters.
Regine le Roux, managing director of Reputation Matters.
[Juanita Pienaar] Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...

Posted 1 month ago | Like
Jessica Tennant
#Newsmaker: John Beale, Pernod Ricard's head of communications

#Newsmaker: John Beale, Pernod Ricard's head of communications[Jessica Tennant] Having joined Pernod Ricard in 2017 as a media manager, John Beale was recently promoted to head up the communications department...

Posted 1 month ago | Like
Robert Gentle
A different kind of annual report

A different kind of annual report
© rawpixel via [[www.pexels.com Pexels]].
[Robert Gentle] Forget about the annual report to shareholders; here's a different kind of report that many people might actually read...

Posted 1 month ago | Like
Judith Middleton
The value of a niche PR and digital marketing agency - DUO Marketing + Communications

Judith Middleton[Judith Middleton] We all feel it, it's been a challenging year and the outlook is looking uncertain, but this is the time to sharpen your focus and partner with an expert who knows your market...

Posted 1 month ago | Like
Judith Middleton
A fresh approach to customer service - DUO Marketing + Communications

Judith Middleton[Judith Middleton] During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and digital marketing services...

Posted 2 months ago | Like
Leago Monareng
Key steps to creating a crisis communications plan

Key steps to creating a crisis communications plan
© [[www.123rf.com 123RF.com]].
[Leago Monareng] Although it is difficult to accurately predict what kind of a crisis an organisation might face, there is no doubt that planning and preparing for a crisis is vital...

Posted 2 months ago | Like
Gerhard Hope
The press release is dead; long live the press release

The press release is dead; long live the press release
© macgyverhh via [[www.123rf.com 123RF.com]].
[Gerhard Hope] "Before you think the press release is dead, the truth is that because of the ever-growing information bubble and news jumping at you like 'pop-up' ads, there is a need for brands to create their own narrative like never before."...

Posted 3 months ago | Like
Leigh Andrews
Revealed: What holistic PR measurement looks like today

Revealed: What holistic PR measurement looks like today
© Jakkapan Jabjainai via [[www.123RF.com 123RF]]
[Leigh Andrews] Lauren Chavez, director at Atmosphere Communications and executive earned media director at King James Group, which came out tops at the IAB's #Bookmarks2019 for digital excellence, was the presenter of Meltwater's most recent monthly webinar, on why 'the rands no longer make sense' for PR. Here's what you missed...

Posted 3 months ago | Like
Khangelani Dziba
Boom, and then there were all these market changes

Boom, and then there were all these market changes
© [[www.123rf.com 123RF.com]].
[Khangelani Dziba] How much of this traditional media, earned media and media relations tactics still work?...

Posted 3 months ago | Like
Chris Moerdyk
10 years later and still the same PR mistakes - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] A decade ago, I posted the following warning and the situation has now worsened considerably with far too many companies still stuck in the past and wondering why their sales are struggling...

Posted 3 months ago | Like
Robert Gentle
Your thought-leadership toolkit

Image source: Gallo/Getty.
Image source: Gallo/Getty.
[Robert Gentle] Powerful, integrated and effective...

Posted 3 months ago | Like
Jennifer Stein
Controlling a crisis - The ultimate possible disruption

Controlling a crisis - The ultimate possible disruption
© [[www.123rf.com 123RF.com]].
[Jennifer Stein] Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...

Posted 4 months ago | Like
Robert Gentle
Business is too timid with its PR

Business is too timid with its PR
© [[www.123rf.com 123RF.com]].
[Robert Gentle] It needs to take control of its public narrative...

Posted 4 months ago | Like