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[Evan-Lee Courie] Over the last 52 years, Makro has evolved from a big box store to one of South Africa's largest retailers, offering consumers a wide range of products all under one roof and this year it takes the next step in its brand evolution... |
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[Evan-Lee Courie] This week we speak to Alastair Haarhoff, owner and CEO of Just Design... |
 |  Image supplied. Wild Space, South Africa’s first gamified grocery shopping experience, has launched South Africans weekly grocery shop has become a whole lot more fun with the launch of Wild Space... |
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[Lauren Hartzenberg] These are some of the April Fool's pranks pulled by retail brands that caught our attention this year... |
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[Lauren Hartzenberg] As Distell's marketing director for Africa, Thomas has pounded the continent's pavements forging partner relationships and gleaning insight into consumers... |
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[Lauren Hartzenberg] Is retail dead? Are stores even relevant anymore? Retail guru Ron Thurston's stance on the matter is this: as we become more technology entrenched, we will all crave better physical store experiences... |
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[Lauren Hartzenberg] Spur Corporation, owner of brands including Spur Steak Ranches, Rocomamas and Panarottis, has appointed Vuyo Henda as its new chief marketing officer... |
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[Lauren Hartzenberg] From fake product launches to bogus business developments, retail brands joined in with some April Fool's Day pranks of their own. Here's a roundup of some of our favourites this year... |
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[Ilse Struweg] Covid has not only caused consumers to question their purchase decisions and change their behavioural patterns of consumption voluntarily, but has also led to the involuntary adaptation to simpler choices... |
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[Lauren Hartzenberg] Cleverly, and with lightning speed, Checkers pounced on the Tinder Swindler hype to amuse Sixty60 shoppers and drive culturally relevant word-of-mouth marketing in the process... |
 |  ©Kaspars Grinvalds via 123RF We often mention that we live in the digital age, where information flows at faster speeds, is more complex and is more accessible... |
 |  Source: Supplied via Canva Influencer marketing has progressed rapidly. But, as with many areas of the digital space, the last couple of months has seen it become a vital element in the marketing landscape... |
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[Lauren Hartzenberg] As a former pro athlete and three-time Olympian, Adidas South Africa's senior brand director Kate Woods has triumphed on the hockey field and in the boardroom... |
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[Lauren Hartzenberg] Flying Fish is encouraging consumers to put smart drinking choices into action in a memorable way by launching a branded dark kitchen... |
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[Lauren Hartzenberg] Merlin Norman has steered the marketing of big-name brands at premier retail and FMCG companies - among them Rhodes Food Group, Pioneer Foods, Woolworths, TFG, and now Ackermans... |
 |  Source: Crocs Demand for 'the ugliest thing that money can buy' since lockdown has been very strong, writes futurist Jonathan Cherry... |
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[Lauren Hartzenberg] Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century... |
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[Andrew Dawson] If we consider how the FMCG market is moving, the only way manufacturers will be able to differentiate themselves will be to become extremely efficient and customise their marketing efforts... |
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[Lauren Hartzenberg] Trivern Chetty, marketing manager innovation and insights for KFC at Yum Brands Africa, shares his career journey and his approach towards the professional development of himself and others... |
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[Lauren Hartzenberg] Managing executive for marketing and buying Travis Coppin fills us in on the Food Lover's brand strategy, and what it takes to survive and thrive in the competitive grocery retail business... |
