Rirhandzu Shingwenyana
Data-driven marketing and advertising; and how to harness new customer data insights

Data-driven marketing and advertising; and how to harness new customer data insights
© [[www.123rf.com 123RF.com]].
[Rirhandzu Shingwenyana] We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

Posted 3 days ago | Like
Makgotso Sekete
Digital marketing in a third world country

Digital marketing in a third world country
© [[www.123rf.com 123RF.com]].
[Makgotso Sekete] As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations...

Posted 6 days ago | Like
Jacques du Bruyn
Being deeply digital

Being deeply digital
© Austin Distel via [[www.unsplash.com Unsplash]].
[Jacques du Bruyn] The truth is that the marketing fraternity hasn't helped itself in defining what exactly digital marketing is and where it fits in...

Posted 12 days ago | Like
Keenan Bouwer
Conversational marketing and the use of the chat tool in South Africa

Conversational marketing and the use of the chat tool in South Africa
© [[www.123rf.com 123RF.com]]
[Keenan Bouwer] Over the past few months, I have visited countless local websites that are implementing chats as a means to generate their leads. This is great when done correctly, but sadly in most cases, the apple seems to have fallen very far from the tree...

Posted 13 days ago | Like
Rachel Thompson
Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full - GfK South Africa

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full[Rachel Thompson] Perceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream...

Posted 13 days ago | Like
Rirhandzu Shingwenyana
Disruptive thinking in the digital age

Disruptive thinking in the digital age
© [[www.123rf.com 123RF.com]]
[Rirhandzu Shingwenyana] What is disruptive thinking? How many times have you heard leaders of big companies say we need disruptive marketing campaigns? But many of these people don't understand what disruptive thinking is...

Posted 13 days ago | Like
Johanna McDowell
Has the cobbler's kid got no shoes?

Has the cobbler's kid got no shoes?
© Helloquence via [[www.unsplash.com Unsplash]].
[Johanna McDowell] Advertising, communications and marketing agencies are the core of creativity for brands across the globe. Scopen's Agency Scope studies around the world show some 45% of potential clients visit an agency's website to see who they are...

Posted 25 days ago | Like
Paula Sartini
The road to AI in marketing

The road to AI in marketing
© Kobu Agency via [[www.unsplash.com Unsplash]].
[Paula Sartini] Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it...

Posted 25 days ago | Like
Kamo Mogashoa
Turning big data into even bigger stories

Photo by rawpixel.com from .
Photo by rawpixel.com from [[www.pexels.com Pexels]].
[Kamo Mogashoa] At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

Posted 27 days ago | Like
Jessica Tennant
The world then and now, and how the way we protect our children needs to change

The world then and now, and how the way we protect our children needs to change[Jessica Tennant] This National Child Protection Week (CPW), Google South Africa and Media Monitoring Africa hosted a roundtable putting a spotlight on the importance of online safety for children...

Posted 1 month ago | Like
Vishal Barapatre
The customer experience drives digital disruption

The customer experience drives digital disruption
© Bruce Mars via [[www.pexels.com Pexels]].
[Vishal Barapatre] Digitisation has revolutionised the way businesses operate, with new entrants into all markets disrupting traditional enterprises through entirely innovative models...

Posted 1 month ago | Like
Jarred Mailer-Lyons
AI won't lead to better consumer engagement but machine learning will

AI won't lead to better consumer engagement but machine learning will
© Kaboompics.com via [[www.pexels.com Pexels]].
[Jarred Mailer-Lyons] Science fiction movies and novels did an amazing job of creating and dramatising encounters with artificial intelligence - but did it prepare us for the real world of AI? Unfortunately not...

Posted 1 month ago | Like
Matt Arnold
The true value of data for marketers

Photo by Franki Chamaki on .
Photo by Franki Chamaki on [[www.unsplash.com Unsplash]].
[Matt Arnold] Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

Posted 1 month ago | Like
Andrew Dabbs
Behind the walled gardens

Photo by Flemming Fuchs on Unsplash.
Photo by Flemming Fuchs on Unsplash.
[Andrew Dabbs] We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

Posted 1 month ago | Like
Kyle Warmback
The power of retargeting: How to move customers from wanting what you offer to needing it

The power of retargeting: How to move customers from wanting what you offer to needing it
© Bruce Mars via [[www.pexels.com Pexels]].
[Kyle Warmback] If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

Posted 1 month ago | Like (1)
Leigh Andrews
#DigitalAgencyShowcase: Lessons on idea-led ideas with King James Group

The crux of King's presentation. Image via .
The crux of King's presentation. Image via [[https://twitter.com/Lakshmi8916/status/1129034358873120769 Lakshmi8916 on Twitter]].
[Leigh Andrews] In the final session of Red & Yellow School's #digitalagencyshowcase, King James Group co-founder Alistair King shared his 'secret sauce' on the thinking that keeps them top of the Loeries and IAB Bookmarks' digital agency rankings in South Africa...

Posted 1 month ago | Like
Desiree Gullan
Smart email and avoiding the spam filter - G&G Digital

Smart email and avoiding the spam filter[Desiree Gullan] What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

Posted 2 months ago | Like
What the actual F(acebook)? - Pistol + Honey

What the actual F(acebook)?[Chloe-Simone Hofmann] In an age of multiple digital opportunities, why is it that so many businesses still choose to focus their attention on Facebook alone?...

Posted 2 months ago | Like
Rachel Thompson
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers - GfK South Africa

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers[Rachel Thompson] We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

Posted 2 months ago | Like
#ClientFails - Pistol + Honey

#ClientFails[Chloe-Simone Hofmann] We really, really love our clients. Each of them are amazing in their respective industries and absolute masters at what they do...

Posted 2 months ago | Like