Danette Breitenbach
2018 Assegai Awards: The Midas touch

Joe Public Connect won eight gold awards and it was named Agency of the Year at the Assegai Awards last night.
Joe Public Connect won eight gold awards and it was named Agency of the Year at the Assegai Awards last night.
[Danette Breitenbach] Ogilvy Cape Town and Johannesburg had the Midas touch at the Direct Marketing Association of Southern Africa's (Dmasa) Assegai Awards last night, turning 19 of their entries into gold awards...

Posted 5 months ago | Like
Colleen Backstrom
Email marketing - The perfect email design checklist

Email marketing - The perfect email design checklist
© rawpixel via [[www.unsplash.com Unsplash.com]].
[Colleen Backstrom] Colleen Backstrom shares a checklist that can help create the perfect email design...

Posted 6 months ago | Like
Ross Sibbald
Bad data is harming your email marketing efforts: Here's how to fix it

Bad data is harming your email marketing efforts: Here's how to fix it
© rawpixel via [[www.unsplash.com Unsplash.com]].
[Ross Sibbald] Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

Posted 6 months ago | Like
Louise Robinson
The state of email marketing two months after GDPR

The state of email marketing two months after GDPR
© bluebay via [[www.123rf.com 123RF.com]].
[Louise Robinson] Two months since GDPR was implemented, thousands of sources have published their "expert" advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion...

Posted 7 months ago | Like
Gareth Mountain
Keeping within the boundaries: Ethical marketing automation

Keeping within the boundaries: Ethical marketing automation
© rawpixel via [[www.123rf.com 123RF.com]].
[Gareth Mountain] Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

Posted 7 months ago | Like
David Dickens
PoPI regulations: Don't kill the goose that lays the golden eggs

PoPI regulations: Don't kill the goose that lays the golden eggs
© Aleksandr Elesin via [[www.123rf.com 123RF.com]].
[David Dickens] As they currently stand, the draft regulations relating to the Protection of Personal Information Act (PoPI) could significantly harm a key driver of inclusive economic growth-direct marketing...

Posted 8 months ago | Like
Rilind Elezaj
How e-mail marketing increases sales

How e-mail marketing increases sales
© rawpixel via [[www.unsplash.com Unsplash.com]].
[Rilind Elezaj] Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

Posted 9 months ago | Like
Warren Moss
The importance of diversity when creating communications strategies

The importance of diversity when creating communications strategies
© rawpixel via [[www.123rf.com 123RF.com]].
[Warren Moss] It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

Posted 9 months ago | Like
Grant Fleming
Black Friday: Sow now, reap later

Black Friday: Sow now, reap later
© arinahabich via [[www.123rf.com 123RF.com]].
[Grant Fleming] There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

Posted 10 months ago | Like
Mike Kann
What to be aware of when buying data lists

What to be aware of when buying data lists
© geralt via [[www.pixabay.com Pixabay]].
[Mike Kann] When faced with improving their direct marketing, many companies have turned to buying data lists. This can be a daunting prospect as there is always the chance of investing a lot of money in what could turn out to be a dud...

Posted 11 months ago | Like
Grant Fleming
Build a better database and boost your audience

Build a better database and boost your audience
© Jakub Jirsak via [[www.123rf.com 123RF.com]].
[Grant Fleming] For businesses across the board, one way to get better returns is by improving efficiencies. For marketers, in particular, the million-rand question is how to build better databases and grow their audience...

Posted 11 months ago | Like
Alison Treadaway
Your email marketing could land you in legal trouble in the EU, here's why

Your email marketing could land you in legal trouble in the EU, here's why
© Vasily Merkushev via [[www.123rf.com 123RF.com]].
[Alison Treadaway] With the GDPR coming into effect on 25 May, SA companies do not have much time to get their email databases compliant and they face huge fines for breaches...

Posted 1 year ago | Like (1)
Wynand Smit
Why it's time to reevaluate your customer communication, starting with email

Why it's time to reevaluate your customer communication, starting with email
© Pixabay via [[www.pexels.com Pexels]].
[Wynand Smit] Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

Posted 1 year ago | Like
Ross Sibbald
Why financial services organisations need to stop worrying about links in emails

Why financial services organisations need to stop worrying about links in emails
© rawpixel - [[www.123rf.com 123RF.com]]
[Ross Sibbald] A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)...

Posted 1 year ago | Like (1)
Walter Penfold
The e-mail and SMS marketing juggernaut

The e-mail and SMS marketing juggernaut
© gajus - [[www.123rf.com 123RF.com]]
[Walter Penfold] Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

Posted 1 year ago | Like
Grant Fleming
Spring into action: Marketing now for the season ahead

Spring into action: Marketing now for the season ahead
© subbotina - [[www.123rf.com 123RF.com]]
[Grant Fleming] With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead...

Posted 1 year ago | Like
Ross Sibbald
Data is the key to successful email marketing

Negative Space ©
Negative Space © [[www.pexels.com Pexels]]
[Ross Sibbald] The single most important factor for a successful email marketing campaign is the quality of the data...

Posted 1 year ago | Like
Mike Taberner
Unsubscribed - how effective is your communication strategy?

Alexey Romanenko ©
Alexey Romanenko © [[www.123rf.com 123RF.com]]
[Mike Taberner] Brands need to keep engaging with their lists by checking in to see if subscribers are still engaged with them. It may just keep them from unsubscribing...

Posted 1 year ago | Like
Boris Dzhingarov
Email marketing: The key to successful small business - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses...

Posted 1 year ago | Like
Bronwyn Williams
How advertising's ugly duckling has turned into a swan

How advertising's ugly duckling has turned into a swan
© tspider [[www.123rf.com 123RF.com]]
[Bronwyn Williams] Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

Posted 1 year ago | Like (1)