Smartphones are converging on all LSMs

[Andre Steenekamp] Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise...

An enterprise driven omni-channel strategy must empower the mobile workforce

[Lynette Hundermark] South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

Don't miss The Last Five Years!

[Daniel Dercksen] If there's one film you simply cannot miss, it's The Last Five Years, a glorious feel-good romance that celebrates the art of musicals. The Last Five Years is a rare not-to-be-missed film that comes along once in a lifetime, featuring a young couple singing about their failed marriage from two perspectives.

Unpacking brand activation for FMCGs

[Joseph Neusu] Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

Cricketers dominate Twitter in SA

[Jacques van den Bergh] After Barack Obama's record breaking Twitter following I decided to check who rules the Twitter roost in South Africa. To my surprise, the top 30 largest accounts in SA are dominated by cricketers...

[Food for Thought] There are plenty of fish in the sea. Or are there?

[Nicci Botha] The scary fact is that 80% of species are currently overexploited or fished out, but fish remains the most sought-after commodity in recent years. So how do we manage this resource to keep it sustainable?

SMG reports back on the Festival of Media

[Lia Smit] I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective...

Don't make boardroom decisions without inviting the data scientist

[Francois Swanepoel] Big Data is fast becoming the biggest buzz phrase in business...

[Loeries 2015] Agency expectations with... Hellocomputer

[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Hellocomputer's Executive Creative Director, Simon Spreckley, expects...

The truth behind 'the human truth' when extending brand identity

[Marthinus Van Loggerenberg] "We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"...

I'm not a communication strategist - I am a consumer advocate

[Mogorosi Mashilo] We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

Word-of-mouth marketing is dead

[Tim Wyatt-Gunning] I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

Marrying new-age and traditional marketing skills

[Farren Roper] The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

Warming up winter at Terroir

[Eugene Yiga] If you're looking for hearty local cuisine to keep you warm this winter, look no further than Terroir.

True friendship shines in You're Not You

[Daniel Dercksen] You're Not You is a heart-warming and defiantly unsentimental and starkly moving portrait of a high-stakes friendship between two women - one literally in need of a voice, the other discovering the full power of hers.

Empowering women, one brand at a time

[Leslie Pascaud] Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

Online TV, live from Africa

[Leigh Andrews] Two young, black females. One hot new online TV platform. Welcome to Aza TV, launched by Sorele Media on 20 May 2015...

[Food for Thought] Feeding the nation

[Nicci Botha] Food shortages and exorbitant taxes on bread was the spark that fuelled the French Revolution and brought down a monarchy. At a fundamental level, food security today is still as important for the well-being of a nation. The difference is it isn't just about providing food to the population...

Naspers newspaper titles moving into 24.com makes sense

[Chris Moerdyk] There has not been much media coverage outside of Naspers with regard to the decision to move all their newspaper titles onto the News24 and Netwerk24 platforms...