MARKETING & MEDIA Operation Kindle and the ASA[Ed Herbst] 'We should never allow expedience to triumph over our history and our values...' - Trevor Manuel | |
AUTOMOTIVE Tweaks add extra gloss to Sportage[Henrie Geyser] Kia has updated its popular Sportage range and smartened it up with bits of fancy make-up, exterior and inside enhancements, engine and transmission upgrades and glossy cabin comforts, which are likely to push up sales, which already stand at more than 9,000 units since it was introduced to the local market three years ago. | |
MARKETING & MEDIA Why nurtured business leads buy more[Graeme Wilson] There's one main reason why purchases made by nurtured business leads are typically so much larger than those made by leads that haven't been nurtured: nurtured leads buy more because they know more. | |
LIFESTYLE & ENTERTAINMENT Prison drama steals the show[Eugene Yiga] The 49th Annual Fleur du Cap Theatre Awards took place at Cape Town's Baxter Theatre on Sunday, 16 March 2014. | |
MARKETING & MEDIA Winning advertising creative - you get what you brief[Dina Saffer-Myers] A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it. | |
MARKETING & MEDIA Elections and media - the truth and nothing but the truth?[Marion Scher] With all the media converging on the Pistorius murder trial many people have forgotten or not even realised that in fact in just under two month's we have a national election! | |
MARKETING & MEDIA Strategy: Are you flying blind?[Sid Peimer] There were six men from Indostan, the most learned of gentlemen, who wanted to expand their knowledge by getting to know elephants more intimately. So... | |
MARKETING & MEDIA Customer service - it really is your problem[Su-Mari Du Bruyn] Too many businesses are getting customer service wrong. Bureaucratic business processes are making it incredibly difficult for employees to be flexible and accommodate unique customer needs. | |
TOURISM, TRAVEL & HOSPITALITY Orient Express rebrands: Crazy... or cleverMachu Picchu... on many a bucket list. | |
LIFESTYLE & ENTERTAINMENT Music to my ears[Eugene Yiga] Following a string of successful musicals in Cape Town last year, 2014 begins on a high note with The Sound of Music. | |
MARKETING & MEDIA Trendsetting Rocket Creative launches retail-focussed VS (Visual Suspension) graphic display system - Rocket Creative Design & Display[modjadji goba] The Rocket Creative team endeavours to live by the ethos, 'Simple Yet Sophisticated'. Granted, simple to the Rocket Creative team is clearly not simple to all, but that is because the team are experts in their field of being ultra creative and original, solution focussed and results orientated. | |
MARKETING & MEDIA Rains lead to billboard theft[Tatenda Chiweshe] Heavy rains in Gauteng have exacerbated the theft of Soweto's billboards - they're durable and waterproof. | |
MARKETING & MEDIA Great curated content not to be underestimated[Natalie Pool] Wading through the content clutter to discover gems so that users don't have to, is a valuable service brands can and should offer their community. | |
MARKETING & MEDIA Goodwill hunting - Building the value of your brand[Hilton Rose] Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth? | |
LIFESTYLE & ENTERTAINMENT Roses are red[Eugene Yiga] Following the recent success of A Certain Lady, Cape Town's Alexander Bar presents Rose Red, a reimagining of the fairy tale Snow White, as told from the perspective of the Evil Queen. | |
MARKETING & MEDIA TV for free forever, for real[Danette Breitenbach] We've recently seen the official launch of OpenView HD, the country's first HD satellite television platform that carries no subscription fees. | |
MARKETING & MEDIA Integrating with 'internet of everything'[Louise Burgers] Do you remember life before the internet? More importantly, have you imagined how we will be further integrated with the World Wide Web in another decade? | |
MARKETING & MEDIA Driving mobile from Cape to Cairo - Kantar[Charles Foster] Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications. |