Retail In brief South Africa

Kraft whips up new milk chocolate Oreo

Kraft Foods International has expanded its popular range of Oreo cookies in South Africa with the all-new Milk Chocolate Oreo. It will trial and purchase the product amongst South African consumers with a sweeter palate. The new Milk Chocolate Oreo can be found in both the original 175g carton with its handy four snack packs as well as in convenient 100g and 200g packs. The new Oreo brand activity will also be supported by in-store POS elements.

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