Strategic Brand Building introduces the student to the practice of creating brand strategies from three different perspectives aligned with current brand practice. It considers the ramifications of creating a seamless brand experience embracing outside-in design with inside-out systems and analytics.
The course explores shared value and sustainable business practices, both local and global, and offers an analysis of the role of structure, design and levers to implement meaningful change. Design thinking principles are utilised by students to create a brand-business model from ground level within the framework of social entrepreneurship.
The module comprises three learning units. The first learning unit introduces the concept of a seamless brand experience. The second explores the creation of embedded sustainability and shared value. The final learning unit considers social entrepreneurship and brand purpose with the creation of a brand-business model from scratch.Date:
02 September 2021 to
11 November 2021Venue:
Vega School, OnlineContact:
Winifred OrgillCompany name: Vega SchoolTelephone number:
021 461 8089Email address moc.loohcsagev@lligrow