Strategic Brand Management

FineResults Research Services offers training solutions to individuals, communities, governments and civil society organizations, both local and international.

Dear all,
RE: Strategic Brand Management
FineResults Research Services would like to invite you to high impact training on Strategic Brand Management to be held in Nairobi from 9th-20th March 2020.

COURSE PROFILE
Course Name: Strategic Brand Management
Date: 9th-20th March 2020.
Duration: 10 Days
Venue: FineResults Research Training Centre, Nairobi, Kenya
Cost: USD 1600
Online Registration: REGISTER HERE

Dear all,
RE: Strategic Brand Management
FineResults Research Services would like to invite you to high impact training on Strategic Brand Management to be held in Nairobi from 9th-20th March 2020.

COURSE PROFILE
Course Name: Strategic Brand Management
Date: 9th-20th March 2020.
Duration: 10 Days
Venue: FineResults Research Training Centre, Nairobi, Kenya
Cost: USD 1600
Online Registration: REGISTER HERE
INTRODUCTION
A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate those of the competition. The essence of formulating competitive strategy is relating a brand to its environment. Although the relevant environment is very broad, encompassing social as well as economic forces, the key aspect of the brand's environment is the industry or industries in which it competes.

DURATION
10 Days

COURSE OBJECTIVES
By the end of this training, participants will be conversant with the following:
• The concept of Strategic Brand Management and its importance, relevance and advantages
• The concept of brand equity and brand value and how to measure it
• The lifetime value of brand loyalty
• The brand identity development process and brand positioning
• How to craft a brand positioning statement and value proposition
• How to reach, create and communicate a positioning map
• How the three brand components of identity, image and personality are built over time
• The launch process for a new brand, the most effective media choices for the introductory campaign and how to track the market penetration of a new brand
• The main growth strategies of established brands and their importance, advantages and influences
• How brand architecture establishes the optimal inter-relationships of brands within a single company
• The process of brand extension and the degree to which a brand can be extended
• How umbrella brands work, how co-branding works and when to shift to a new brand
• The concept of global brands, how brands adapt to foreign markets and the role the internet plays in brand globalisation
• The risks and benefits of foreign brand licensing and the differences between brand equity at home and abroad
• The brand acquisition process, its strategy, influencing factors and the way a firm structures its brand portfolio
• How the same components that build product brands can be applied to national brands and personal brands

COURSE OUTLINE
For detailed course outline visit our website on fineresultsresearch.org/training/ and click on Sales, Marketing & Soft Skills courses.

NB: We are offering you a half day, fun and interactive team building event!

ACCOMMODATION
Accommodation is arranged upon request. For reservations contact us through Mobile: +254 732 776 700 / +254 759 285 295 or Email: training@fineresultsresearch.org

PAYMENT
Payment should be transferred to FineResults Research Services Limited bank before commencement of training. Send proof of payment through the email: training@fineresultsresearch.org

Visit our website for more details

How to participate
Individual Registration

Contact information
Email:
TEL: +254 732 776 700 / +254 759 285 295
Website: fineresultsresearch.org/training/
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Date: 09 March 2020 to 20 March 2020
Time: 08:30 - 16:30
Venue: FineResults Research Services training center, Nairobi
Cost: USD 1600

Contact: Training coordinator
Company name: FineResults Research Services
Telephone number: +254 732 776 700 / +254 759 285 295
Email address