Social media marketing short course

Social Media has become the catchall phrase for anything that doesn't 'fit' into the paid or owned categories of digital spaces. In effect, social now refers to earned media, all channels where the legitimacy of what you say, how you say it, and who backs you up, is of utmost importance.

It's a hard sell, it requires a dedicated and fine-tuned understanding of markets, shifts, trend forecasting and solid customer feedback. How can we look at social media holistically? How can we refine its role within a brand message? And how can we turn social media into an omnichannel offering, leveraging earned and owned data?We explore this in detail in this short course and ask the questions, which continually and regularly need to be asked and assessed by brands.

Date: 10 June 2020 to 05 August 2020
Venue: Vega School, Johannesburg
Cost: R7,500

Date: 02 September 2020 to 04 November 2020
Venue: Vega School, Johannesburg
Cost: R7,500

Date: 27 May 2020 to 05 August 2020
Venue: Vega School, Cape Town
Cost: R7,500

Date: 26 September 2020 to 04 November 2020
Venue: Vega School, Cape Town
Cost: R7,500

Date: 27 May 2020 to 05 August 2019
Venue: Vega School, Pretoria
Cost: R7,500

Date: 26 August 2020 to 04 November 2020
Venue: Vega School, Pretoria
Cost: R7,500

Contact: Kirsty Adams
Company name: Vega School
Telephone number: 011 521 4600
Email address