Marketing & Media Trends

Behavioural Business - GIBS

Navigating the counter-intuitive landscape of the consumer mind is an ongoing challenge for businesses. Enter Behavioural Economics - an integral part of a successful business strategy. Join us to understand why.

Behavioural Economics - the merging of economic theory and social science - is proving to be an integral part of a successful business strategy and is helping struggling businesses during a tough economy.

Join us as we explore the rise of Behavioral Economics (BE) and its influence on organisations. Panellists will discuss fascinating case studies of where implementing BE principles has led to a powerful change for the better, and how 'nudging' people's behaviour through subtle context changes has helped grow their business.

Date: 25 February 2020
Time: 18:00 - 20:00
Venue: GIBS, 26 Melville Rd, ILLOVO, Joburg
Cost: R280

Contact: Sibongile Nkawu
Company name: GIBS Business School
Telephone number: +27 11 771 4390
Email address