Brand and Marketing Management - Online

It's a rare brand indeed that sells itself. With the veritable plethora of brands competing for the same consumer headspace, unless you know how to get your brand to pitch at a frequency that slices through the din, it becomes just another unrecognisable part of the background noise. Without Steve Jobs and his marketing genius, the word 'apple' wouldn't be associated with anything other than the fruit.

The primary purpose of this online course is to develop both theoretical and practical competence in the broader field of brand building and marketing by being exposed to real-life case studies and brand solution-based problems. Applied competence will, therefore, be developed by means of applying theories and principles to real-life case studies.

While you can generally structure your study time as you need to, there are scheduled sessions online through which you can get mediated support and assignment deadlines to keep you moving forward. A reliable internet connection, own device with (at least) Windows 8 and Google Chrome, are all essential to enrol on this short course.

This short course offers the flexibility and convenience of distance learning while maintaining a high level of support through an online tutor who will guide the learning process. Students will be required to complete various forms of assessments and activities online.

This short course covers:
- Creativity and innovation
- The A-Z of brand building
- The A-Z of brand marketing: integrated brand communications
- The bigger picture: strategy and implementation

Who should join?

This online course is aimed at middle managers working in the brand, marketing and communications industry or anyone wanting to change fields and wanting to learn more about branding, marketing and strategy.

How will I benefit?

This short course will develop your ability to integrate knowledge from the fields of brand and marketing management and you will gain a deep and systemic understanding of current thinking, practice, theory and methodology.

You will learn how to:
- Demonstrate an understanding of the broader concepts of brand building, marketing, communications, creativity and innovation;
- Apply a brand-business approach to brand and marketing management;
- Demonstrate the ability to think creatively, innovatively and strategically;
- Develop realistic and integrated brand communication plans and objectives.

The online delivery includes:
- An online campus geared to support students and motivate engagement
- Online learning system that leads students through the content, prescribed material and activities
- Online academic navigators (tutors) who are subject experts and maintain the human experience of the learning process
- Online success navigators who support students throughout the learning journey
Access to our online library system

While you can generally structure your study time as you need, there are scheduled online sessions through which you get mediated support. Scheduled assessments in the form of online activities, assignments and exams are paced to ensure your studies progress to achieve your qualification within the recommended timeframe.

To assist you in succeeding in your online journey, our teaching approach is:
- Student centric: we facilitate your thought processes to foster innovative ideas and creative solutions
- Authentic: we use real-life examples and case studies
- Activity-based: We move your learning forward through applied activities and assessments
- Question-based: we ask you questions to provoke deep thought and insights about course material

To succeed in your online journey, you need to be:
- Self-motivated and invested in your learning achievements
- Disciplined and able to juggle studying with work and family commitments
- Able to confidently self-study and maintain a diligent pace

**In the case of insufficient registrations, or other unforeseen circumstances, Vega reserves the right, at any time, to either postpone or cancel any Short Course.

Vega is an educational brand of The Independent Institute of Education.

Date: 28 May 2020 to 13 August 2020
Venue: Vega School, Online
Cost: R9,500

Date: 28 May 2020 to 13 August 2020
Venue: Vega School, Online
Cost: R9,500

Date: 20 August 2020 to 29 October 2020
Venue: Vega School, Online
Cost: R9,500

Contact: Kirsty Adams
Company name: Vega School
Telephone number: 011 521 4600
Email address

Vega School

Vega is a brand of The Independent Institute of Education (The IIE). The IIE is South Africa's largest private higher education institution which operates across 20 campuses. The IIE is international accredited by The British Accreditation Council.

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