Relationship Marketing and Customer Relationship Management (CRM)

Workshop outline:

A passion for doing the right things for customers! - Customer Relationship Management mostly known as CRM is the buzzword in business. This programme focuses on attracting and retaining customers through excellent service, cooperation, trust, commitment and sharing of information.
CRM is all about business relationships and how the organisation can create new value for its customers, suppliers, employees and investors by managing these relationships.

The aim of this programme is to equip organisations to manage relationships with customers and all other stakeholders and to apply CRM

The programme covers:

Customer Relationship Management Principles:
•The nature and role of relationship marketing
•Building customer relationships
•Customer service
•Process of customer service
•Internal marketing

Customer Relationship Management: Applied Strategy
•One-to-one marketing and mass customisation
•Business-to-business (B2B) marketing
•Building relationships with other stakeholders
•Planning the CRM strategy
•Implementation of CRM in the organisation

About our facilitator

Victor Sibeko is a Chartered Public Relations Practitioner (CPRP), Fellow of the Public Relations Institute of Southern Africa (FPRISA), recently bestowed honour of Ambassador-at-Large and Member of the Institute of Directors (M.Ins.D.) As a past president of PRISA, he served for several years on the PRISA board. Prior to his presidency, he served in various committees including the PRISA Council responsible for the profession's Code of Ethics and Professional Standards.

Sibeko is a freelance consultant, public relations and communication management professional and a sought after speaker on various public relations subject matter. He has spoken at various conferences including Mauritius, Nigeria Abuja and Lagos. Sibeko is enthusiastic about Integrated Public Relations and Strategic Management.

In 2006 and 2008 he was a judge of the PRISA PRISM Awards, PRISA's prestigious awards for excellence in public relations and communication management projects. He is currently active facilitator and lecturer for PRISA in various Public Relations programmes. In 2009 and 2010 he served in the 2010 National Communication Partnership representing the public relations professional in the run-up to the 2010 FIFA World Cup.

Sibeko has worked on vast projects such as various Transnet in various positions amongst others as Communication Manager, Corporate Development, Stakeholder Liaison, etc. He has liaised with most senior leadership within Transnet, strategic Government Departments and other strategic stakeholders.

Sibeko has established himself as an accomplished public relations professional and lectures for ProVox Centre of Public Relations and Communication.

Date: 15 April 2019
Time: 08:30 - 16:00
Venue: Little Tuscany, 48 Queens Road, Bryanston, Johannesburg
Cost: Early Bird PRISA Member R2,420 and Late Non-Member R3,210

Contact: Annah Jordan
Company name: PRISA
Telephone number: +27 11 326 1262
Email address