Media management in brand building short course

Johannesburg and Cape Town campuses only.

This short course delivers specialised engagement with the principles of media; media qualities and the media mix; media strategy; channel and media planning; media management and leadership; classical and alternative media; online and social media; and media research. Delegates will be equipped with a comprehensive set of skills to facilitate media planning in the context of brand building strategy, understanding of the media economy and software utilisation.

Who should attend?

The course is aimed at individuals working in the brand, marketing and communications industries who wish to specialise in, or gain a deeper understanding of, media and media management to build brands. This course can also be attended by anyone wanting to change fields or who wishes to learn more about media and brand building.

The course covers:

The media landscape
Target markets and segmentation
Media research
Concepts of media planning and strategy
Traditional big media (TV, newspapers, magazines, radio and out-of-home)
Digital and new innovative media
Media strategy
The media plan

How will I benefit?

This short course will develop your ability to implement knowledge of various media tools and platforms in the context of brand building. The focus is on the practical dimensions of media planning and management, and industry experts will guide you through the current thinking around traditional, electronic and digital platforms, as well as guide you through the media 'math' and implementation of tools for planning.

On completion of the short course you will be able to:

- Debate the relationship between various brand, communications and media partners in the context of their structures and methodologies.
- Integrate classic, digital and alternative media options for effective communication with desired target audiences to build brands.
- Analyse media data for optimisation of spend when designing media strategies and plans.
- Compile and present media strategies and plans that integrate and leverage brand contact and communication tools.
- Evaluate the cost-effectiveness of media strategies and plans.

The course material has been developed by the Advertising and Media Association of South Africa (AMASA) and lectures are presented by subject matter experts appointed by AMASA.

Vega is an educational brand of The Independent Institute of Education.

Date: 02 March 2020 to 04 May 2020
Venue: Vega School, Johannesburg
Cost: R16 500

Date: 06 July 2020 to 07 September 2020
Venue: Vega School, Johannesburg
Cost: R16 500

Date: 02 March 2020 to 04 May 2020
Venue: Vega School, Cape Town
Cost: R16 500

Contact: Kirsty Adams
Company name: Vega School
Telephone number: 011 521 4600
Email address

Vega School

Vega is a brand of The Independent Institute of Education (The IIE). The IIE is South Africa's largest private higher education institution which operates across 20 campuses. The IIE is international accredited by The British Accreditation Council.

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