Internal and External Communications

Collaborate with your publics to meet organisational goals.

Candidates: Communicators, marketers, political parties, lobbyists as well as higher ranking employees from NGOs, CBOs and Government departments.

In A Nutshell: There is nothing mysterious about communicating effectively to meet core organisational goals. Pitching your messages in the right way to the right audiences requires a careful analysis of stakeholder needs coupled with certain basic working skills. A successful communication strategy unites external and internal factors and builds your brand. A failed strategy destroys it. Involving, informing and interacting with your stakeholders is the key to shaping public perceptions to support you.

•Understanding the need for communication at global, national, provincial and local levels;
•Developing insight into how your organisation your publics jointly build your brand;
•Crafting and presenting models of communication strategies;
•Grasping the role of communicators and why they matter;
•Comparing government and business communications;
•Identifying tools of communicators and their effectiveness;
•Using social media and other online tools for sourcing and outputs;
•Becoming aware of what is not obvious in the media;
•Crafting consistent and strong internal communication strategies;
•Mastering the process of internal communication leadership;
•Knowing how to groom internal communication ambassadors;
•Efficiently managing the value-chain of internal communications environments small, medium and large sizes;
•Auditing the success of external and internal communications requirements.


By the end of the workshop you will know how to
•Formulate campaigns and timeframes
•Create strategic models
•Set objectives and seek audiences
•Connect external and internal initiatives
•Find and apply state-of-the-art tools
•Evaluate and amend your strategy

Date: 19 February 2018 to 21 February 2018
Time: 08:45 - 16:00
Venue: IAJ Offices, Johannesburg

Contact: Gugu Ndaba
Company name: IAJ - Institute for the Advancement of Journalism
Telephone number: +27 11 482 4990
Email address