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10 tips to creating seamless events
10 tips to creating seamless events

There's a reason why being an event coordinator was identified as the fifth most stressful job in America last year (after police officer) - things can go wrong. Bringing events to life is fun and adrenaline works wonders when it kicks in, but the communication and production elements have to knit together seamlessly...

By Kelly McGillivray 29 May 2019

365 days of GDPR: Has the storm passed?
365 days of GDPR: Has the storm passed?

There's no doubt that May 2018 will be remembered in business and technology circles as an important milestone in the evolution of data protection legislation...

By Johan Scheepers 29 May 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business
#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...

By Lauren Hartzenberg 29 May 2019

Photo by Franki Chamaki on .
The true value of data for marketers

Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

By Matt Arnold 29 May 2019

#Newsmaker: John Beale, Pernod Ricard's head of communications
#Newsmaker: John Beale, Pernod Ricard's head of communications

Having joined Pernod Ricard in 2017 as a media manager, John Beale was recently promoted to head up the communications department...

By Jessica Tennant 29 May 2019

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The elusive 'insight' and the global appetite for meaningful knowledge

In marketing and business, good insights are like Fabergé eggs - rare, fascinating and in many ways, mythical. Most strong strategy does not evolve without a powerful insight to lead it, and robust research backing it up...

By Claire Denham-Dyson 29 May 2019

Why CMOs pitch and how they choose the winner
Why CMOs pitch and how they choose the winner

Paul Phillips, MD of AAR Group enlisted the help of 16 pitch consultants globally, to share their experience and list the top reasons why CMOs choose to pitch their business and how they pick the winning agency...

By Paul Phillips 29 May 2019

#AWE2019: What to expect from Augmented World Expo USA
#AWE2019: What to expect from Augmented World Expo USA

With the Augmented World Expo USA starting 29 May 2019, Johan Walters is on the ground in San Francisco. Here's what he's looking forward to from three days filled with AR, VR and everything in between...

By Johan Walters 29 May 2019

How messenger bots will change the way we play
How messenger bots will change the way we play

Facebook Messenger bots are a new communications channel. With 1.3 billion monthly active Messenger users, this new feature has the potential to disrupt the way businesses across all industries connect with their customers on a one-on-one basis...

By James Tagg 28 May 2019

Photo by Jakob Owens on Unsplash.
How do you steal your competitors' brand equity?

You need to be smart and intentional with your approach. It also helps to have a brave and relentless brand team...

By Bogosi Motshegwa 28 May 2019

Chris Moerdyk
In tough times it pays to plan for things going wrong

Getting more business, staying in profit or just plain surviving, depends a lot on planning for things going wrong and knowing how to react quickly and properly...

By Chris Moerdyk, Issued by Chris Moerdyk 28 May 2019

Kalliebree Keynerd, head of social media at Joe Public Connect, Mongezi Mtati, MD at WordStart, Dali Tembo, CEO Instant Grass International, Kirigo Kamore, content manager McCann1886, Danette Breitenbach, Bizcommunity freelance journalist.
#IABSummit19: Balancing the power of the new now

The IAB #BizTrends19 panel at the IAB Summit taking place Thursday, 30 May at the Joburg Theatre in Braamfontein, will be discussing 'Balancing the Power of the New Now'...

By Jessica Tennant 28 May 2019

A different kind of annual report
A different kind of annual report

Forget about the annual report to shareholders; here's a different kind of report that many people might actually read...

By Robert Gentle 27 May 2019

Design-thinking as a strategic advantage
Design-thinking as a strategic advantage

Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence...

By Rirhandzu Shingwenyana 27 May 2019

Photo by rawpixel.com from Pexels.
10 things your corporate event planner should know how to do, but probably doesn't

When it comes to hiring an event planner for your corporate event, one takes it for granted that certain things are included in their mix of talents on offer, because 'they are the experts' and it's why you've hired them...

By Zoe van der Vyver 24 May 2019

Image supplied.
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

By Desiree Gullan 24 May 2019

#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category
#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category

The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...

By Jessica Tennant 24 May 2019

Photo by Flemming Fuchs on Unsplash.
Behind the walled gardens

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

By Andrew Dabbs 24 May 2019

#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the click

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 24 May 2019

Photo by LinkedIn Sales Navigator on Unsplash.
5 tips to turn your LinkedIn company page into a lead generation page

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

By Ronelle Bester 24 May 2019

#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers
#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers

Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...

By Evan-Lee Courie 24 May 2019

Prime time: are you using yours effectively?
Prime time: are you using yours effectively?

Take a moment and write down the top three things that you should be doing in your position to bring value to your business...

By Jane Stevenson 23 May 2019

#IABSummit19: Dudu Mkhwanazi to speak on the connected city
#IABSummit19: Dudu Mkhwanazi to speak on the connected city

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

By Jessica Tennant 23 May 2019

FlySafair's R5 Sale: What a day it was!
FlySafair's R5 Sale: What a day it was!

On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...

By Khuthalani Khumalo 22 May 2019

Why storytelling is so crucial in marketing
Why storytelling is so crucial in marketing

Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?...

By Chanelle Segerius-Bruce 22 May 2019

DJ and comedian, Khathu Litshani.
Q&A w/ Khathu Litshani: Being multiskilled is crucial in the entertainment industry

Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu, in collaboration with Viva Nation TV...

By Juanita Pienaar 22 May 2019

Debunking 5 myths around CX
Debunking 5 myths around CX

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

By Nathalie Schooling 22 May 2019

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 22 May 2019

Creative freedom
Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

By David Limbert 22 May 2019

Image source: Gallo/Getty Images.
What sets challenger brands apart from the rest

Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

By Mikhaila Hunter 21 May 2019

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