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Digital Marketing Specialist

Remuneration:Market related 
Location:Cape Town, Woodstock
Education level:Degree
Job level:Management Jnr-Mid
Type:Permanent
Company:Rhino Africa


Job description

To keep #trending at the top of the travel industry and even more so in the digital world, Rhino Africa is on the hunt for a Digital Marketing Specialist to spearhead our double award-winning, super international, 5x multilingual Social Media team.

What we're looking for is more than a Head Honcho of Instagreezy - we're hiring for a visionary leader and up-to-speed Digital Marketing Specialist who is equipped to:
  • Define and implement social media strategies to generate leads and increase brand awareness internationally
  • Execute, monitor and optimize display & social media campaigns based on goals and KPIs
  • Define and optimise marketing budgets for multiple campaigns
  • Manage Rhino Africa's reputation and brand across platforms like FacebookInstagramYouTube & Twitter
  • Develop and oversee a Social Media pipeline of engaging, accurate and on-message content
  • Collaborate with our analytics team to continuously improve Social Media performance through the creation of reports and detailed analysis on campaign performance
  • Supervise a team of multilingual social media interns
  • Act on new social media developments, trends and opportunities
  • Deploy communication strategies with existing clients through email marketing campaigns
  • Most of all, inspire clients to undertake a safari or wildlife experience with Rhino Africa
BENEFITS
At Rhino Africa, there’s a smorgasbord of added delights. With us, you would:
  • Join an award-winning digital agency in the fastest growing company in African travel and help us shape the future of our industry
  • Make an impact - for every 7 people we bring to Africa, we create one permanent job in the tourism industry
  • Carry out your craft in gorgeous offices in the heart of Cape Town - the world's most beautiful city
  • Get subsidized meals, coffees (and anything in between) from our own chefs and baristas at the Rhino Cafe
  • Earn an attractive remuneration package including a competitive base salary, 3% pension fund and 20 days of paid vacation per year
  • Work under visionary leaders who encourage a family culture, open and direct communication and honest feedback
  • Collaborate with a diverse and talented team for all your digital needs - check out some behind the scenes shots on our RhinoAfrica_Life Instagram page
  • Explore Africa - To share our glorious continent with the crash, we offer each of our Rhinos exclusive access to the Roaming Rhinos online travel portal. With the keys to the kingdom you'll unlock travel deals for yourself, your family and your friends. From breathtaking African experiences to getaways at our inspiring locations, you’ll receive up to 90% discount from 80 different partners and suppliers across 7 countries. You'll get to take advantage of rebates on activities, transport and accommodation, including our own MannaBay and Silvan Safari Lodge!


Company Description

Rhino Africa was founded on a passion for the people, wildlife and spectacular landscapes of Africa. For over a decade, we've been tailor-making experiences for our guests from all over the globe and have established ourselves as the authority on African travel. Come join us on our journey, and leave your legacy in Africa.

Requirements

Our ideal Digital Marketing Specialist is experienced in campaign roll-out and content creation, carrying at least:
  • A Bachelor's degree in Economics, Statistics, Finance, Math, Engineering, Computer Sciences or business
  • Strong attention to detail and excellent problem-solving skills
  • Strong analytical mindset and a good grasp of numbers
  • 1-3 years of relevant experience in a digital industry or a related field
  • An excellent grasp of and flair for the English language (knowledge of German, French, Spanish and/or Portuguese is a big plus!)
  • A solid understanding of Facebook for Business
  • A basic grasp of SEO principles and practices
  • Familiarity with email marketing software
  • An intermediate-level understanding of MS Excel and Google Analytics
  • Experience managing paid social media campaigns from end to end
  • Strong attention to detail and problem-solving skills
  • The ability to maintain a high level of productivity under pressure
  • Passion for the digital marketing field

Please note: preference will be given to applications from South African PDI citizens.

Posted on 11 Mar 11:47