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Social Media Manager

Remuneration:R30000 per month Basic salary 
Location:Johannesburg, Bryanston
Education level:Diploma
Job level:Mid
Type:Permanent
Reference:#Social Media Manager
Company:Talent Magnet


Job description

The social media manager is responsible for being the brand’s voice across various social media channels of the respective brands they work on. As part of this role, you will create enticing content and drive quality engagements within the communities you manage to ensure effective delivery of a brand’s social media objectives. Working closely within a multi-disciplinary team of creatives, strategists, trend analysts and audience analysts to deliver ‘always-on’ world-class social media best practice.

Requirements

  • Matric
  • Higher certificate/diploma) or relevant tertiary qualifications/certifications
  • Five+ years in social media management
  • Experience developing social media strategies
  • Clear understanding of trend-hunting and proactive community management
  • ORM and social media crisis management experience
Personality
  • Creative
  • Digital native
  • Self-motivated, organised and passionate
  • Pro-active
  • Ability to perform under pressure when crisis hits

Responsibilities

Social media management/proactive community building
  • Consistently drive and champion the craft and quality of social media to drive earned media through the development of compelling content
  • Manage the day-to-day messaging, monitoring, and moderation of assigned social media channels
  • Guide the creation of micro-content such as social graphics, visual development, animated GIFs, and short-form video to drive proactive conversation in response to trending topics and passion points
  • Ensure content is posted timeously across social media platforms
  • Ensure complaints are managed efficiently, professionally and timeously and that negative sentiment is closely monitored
  • Drive engagement and conversations with the community that are conversationally led, relevant and 'real-time'
  • Identifying tactical and relevant opportunities to engage with the community through daily War Rooms
Content benchmarking/content optimisation
  • Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice within the social playbook
  • As a brand custodian for the respective brands you work on, proactively review and advise what content produced throughout the year is high quality and aligned to brand playbooks
  • Input into campaign ideas and creative brainstorming sessions
  • Working closely with the Trends and Insights team to drive positive sentiment and optimise content opportunities
Social listening and reporting/crisis management
  • Compiling weekly social media platform reports and campaign reports in conjunction with the data and insights team
  • Track performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting inputs to the data and insights team
  • Be the point-of-contact in all crisis response – following the playbook guidelines for escalation procedures and crisis management workflows
  • Compile crisis reports timeously while measuring and reporting on the reach, influencers, conversation topic drivers and level or reputational threat to the brand
Digital platform expertise
  • Finding new ways to communicate, identify new content opportunities and ways to repurpose/create content
  • Exploring new angles and tactics for your content approach
  • Collaborating with conceptual teams to craft content that best answers social media/content briefs
  • Aligning with industry best practice, including content delivery standards, latest platform formats and usability
  • Understanding of the digital and social media landscape both locally and internationally
  • A thorough understanding of social media platform guidelines
  • An understanding of copyright infringement and consumer privacy on digital platforms


Posted on 17 Feb 09:11



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