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Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

Apple the world’s most valuable brand… again

22 Jan 2025

The 2025 Tabbie Awards competition for B2B online and print publications is open (Image supplied)

2025 Tabbie Awards competition open

9 Jan 2025

More news

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

Source:

As trust plummets, how can mainstream media rebuild credibility?

Anita Varma 6 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Trump's U-turn on the banning of TikTok

Danette Breitenbach 2 Jan 2025

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

23 Dec 2024

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

More news

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Marketing & Media2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Marketing & MediaApple the world’s most valuable brand… again

22 Jan 2025

The 2025 Tabbie Awards competition for B2B online and print publications is open (Image supplied)

Marketing & Media2025 Tabbie Awards competition open

9 Jan 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

Marketing & MediaOne Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

Source:

Marketing & MediaAs trust plummets, how can mainstream media rebuild credibility?

Anita Varma 6 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

Marketing & MediaAI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Marketing & MediaTrump's U-turn on the banning of TikTok

Danette Breitenbach 2 Jan 2025

(Image supplied)

Marketing & MediaYoung Ones One Show launches new creative brief Clash Royale

23 Dec 2024

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing & MediaLinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

Marketing & MediaWPP and UMG form partnership connecting audiences through music

18 Dec 2024

Marketing & MediaCoca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & MediaMarketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Marketing & MediaUncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

Marketing & MediaChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Marketing & MediaNewsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Marketing & MediaCommunications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Marketing & MediaStrong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Marketing & MediaSuhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Marketing & Media5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Marketing & MediaIs Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Marketing & MediaWPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Marketing & MediaSaatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

Cybersecurity company Surfshark’s Naked People campaign in London raised awareness about social media security practices and the exploitation of user data (Image supplied)

Marketing & MediaSurfshark’s Naked People campaign calls out top social media companies for privacy invasions

2 Oct 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Marketing & MediaVirgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Deadlines have been announced. Source: Supplied.

Marketing & MediaThe One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Source: © VOA News Meta will ban RT, Rossiya Segodnya and other Russian state media networks from its platforms including Facebook, Instagram, WhatsApp and Threads

Marketing & MediaMeta bans Russia state media across all platforms as “covert influence” operations threaten US election

Danette Breitenbach 17 Sep 2024

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

ICTHuawei dominates global wearable market

Lindsey Schutters 12 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

Marketing & MediaNew Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © Warc

Marketing & MediaShowcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Image supplied. All the Tabbi Awards 2024 winners

Marketing & MediaGlobal excellence in B2B journalism: All the 2024 Tabbie Awards winners

2 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Marketing & MediaOmnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Marketing & MediaWarc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)

Marketing & MediaSouth Africa's Daily Maverick's Choose Truth campaign for World News Day

12 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

Marketing & MediaWPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & MediaWavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Marketing & MediaAdidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

Marketing & MediaDOOH investment in Africa lags behind

25 Jul 2024

CrowdStrike Falcon glitch disrupts global services across sectors

ICTCrowdStrike Falcon glitch disrupts global services across sectors

Lindsey Schutters 19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Marketing & MediaMessaging the preferred method for customers to interact with brands says research

9 Jul 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & MediaDentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

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