An accurate representation of an important pillar of brand strategy. As Chief Marketing Officer of a real estate developer in a cluttered market, PR was essential to building credibility in advance of brand and tactical advertising. Multiple tools were used including full page interviews with senior management, frequent releases on project progress, announcements on CSR efforts, and leveraging endorsements from multiple "sources of authority" such as well known industry figures, authorities, and customer testimonials.
Very informative article Percy. ‘Perhaps, it is time we let our brands continue telling their own stories which is more believable than putting a face that can only do harm in the long term.’ … I can’t agree more!
The CARRP (Canadian Association of Retired Workers) uses the word 'Zoomers' as people aged 45 Plus who are active, creative, productive and resourceful whereas; Gen Z uses the word to represent people born between 1997 and 2015 with 24 being the oldest. The 50+ demographic is rapidly choosing self-employment as their Encore Career. Question- Do you think that we could achieve inter-generational cooperation in helping each other out OR will there be some animosity because of the original OK Boomer situation? Finally, what authority does the Urban Dictionary have to define the word 'Zoomers'?
In awe of a fantastic campaign, Dove. Wouldn't it be great if more brands were as honest as this, instead of portraying totally unrealistic images and scenes. "I am what I am, I am my own special creation.... life's not worth a damn til you can say, 'I am what I am'."
Sound advice. No need to get overwhelmed. I found that just attending one of the free webinars that seem to abound on the subject gave me the confidence to start implementing action. One such webinar is this one:
Adversity is something that has been constant in my life. I managed to mentally deal with it and overcome however many people don't. That is what lead to create the brand: "Rise" with the hope on inspiring people to rise above the challenges and circumstances they face, and we cannot do it allow. We need to do it together, especially when it comes to metal health issues.
Adversity is something that has been constant in my life. I managed to mentally deal with it and overcome however many people don't. That is what lead to create the brand: "Rise" with the hope on inspiring people to rise above the challenges and circumstances they face, and we cannot do it allow. We need to do it together, especially when it comes to metal health issues.
Good post! I use Restyaboard for managing remote teams and improve workflows. It is the right tool to keep remote teams connected, motivated, and be productive when working from home.
This has been pretty successful in Nigeria, Verve holding about 20% of the market, enough for Visa to invest in Interswitch. A group of retailer tried a private semi-open version of this in the States (MCX) but it never took off. Regulator led domestic schemes has potential and in Africa, could hopefully later expand to an African and international accepted version (UnionPay, EPI, etc.)
