Sad that a regulatory body such as ARB has the power to take down an ad. The comments below show just how out of touch they are with reality. You will always get insecure individuals who want to be heard (or maybe are associated with a large competitor?) but ARB should be more discerning and mature.
Everybody has become so sensitive in our days, you can't even speak an honest truth anymore without offending somebody. Everything needs to be watered down, we are slowly becoming a society of softies. There's nothing offensive about this ad, Windhoek is Pure beer and does not need lemon for crying out loud.
One person in the world sees this as a threat to his masculinity and all of a sudden everyone must jump because of it... what has happened to this world? For real!!
This is not offensive unless you are sensitive and so emotionally immature that you care what others think about the way you order your drink. Please grow up.
Ridiculous! This is a dig at Corona Beer. People normally normally have a slice of lemon or lime with that beer. Nothing about masculinity. Some people just love attention
What utter nonsense! Real men drink real beer is a marketing slogan. The whimps that feel offended is obviously not real men and should stay with their coolaid. What is a toxic male? There is no such thing. A made up narative by the nutty whimpy left. Real heterosexual men is in these adds. And we LOVE them!
I'm disgusted by it's design. It looks horrible, like a child drew it. I know Mitsubishi makes OK cars, but they used to look much better for me. Now they're getting weird and ugly. Not a fan of these changes at all.
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