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Anonymous
How to use PR effectively as a launch strategy
An accurate representation of an important pillar of brand strategy. As Chief Marketing Officer of a real estate developer in a cluttered market, PR was essential to building credibility in advance of brand and tactical advertising. Multiple tools were used including full page interviews with senior management, frequent releases on project progress, announcements on CSR efforts, and leveraging endorsements from multiple "sources of authority" such as well known industry figures, authorities, and customer testimonials.
Sari Tolmay
Celebrities and branding
Very informative article Percy. ‘Perhaps, it is time we let our brands continue telling their own stories which is more believable than putting a face that can only do harm in the long term.’ … I can’t agree more!Anonymous
5 things you need to know about 'Zoomers'
The CARRP (Canadian Association of Retired Workers) uses the word 'Zoomers' as people aged 45 Plus who are active, creative, productive and resourceful whereas; Gen Z uses the word to represent people born between 1997 and 2015 with 24 being the oldest. The 50+ demographic is rapidly choosing self-employment as their Encore Career. Question- Do you think that we could achieve inter-generational cooperation in helping each other out OR will there be some animosity because of the original OK Boomer situation? Finally, what authority does the Urban Dictionary have to define the word 'Zoomers'?Anonymous
Tapping into a new market spells success for local women
This is awesome and indeed a good alternative to alcoholic wine.Ruth Coggin
Dove research shows effect of filters and retouching apps on young girls in SA
In awe of a fantastic campaign, Dove. Wouldn't it be great if more brands were as honest as this, instead of portraying totally unrealistic images and scenes. "I am what I am, I am my own special creation.... life's not worth a damn til you can say, 'I am what I am'."
Gontse Sello
Facebook and Reuters open free e-learning course for journalists
How does one apology for the free e learning journalism course?Jens Smith
PoPIA: 5 concrete steps to start your journey today
Sound advice. No need to get overwhelmed. I found that just attending one of the free webinars that seem to abound on the subject gave me the confidence to start implementing action. One such webinar is this one:
Michael Robert
Grit, resilience, and the creativity to overcome adversity
Adversity is something that has been constant in my life. I managed to mentally deal with it and overcome however many people don't. That is what lead to create the brand: "Rise" with the hope on inspiring people to rise above the challenges and circumstances they face, and we cannot do it allow. We need to do it together, especially when it comes to metal health issues.Michael Robert
Grit, resilience, and the creativity to overcome adversity
Adversity is something that has been constant in my life. I managed to mentally deal with it and overcome however many people don't. That is what lead to create the brand: "Rise" with the hope on inspiring people to rise above the challenges and circumstances they face, and we cannot do it allow. We need to do it together, especially when it comes to metal health issues.Anonymous
Chicken Licken recreates classic TV series Knight Rider to introduce the new Super Slider: "Nyathi Rider"
Shoo! I thought you were going to ask where to get a burger. Silly me.Anonymous
How to motivate your team to produce good work, even during a global pandemic
Good post! I use Restyaboard for managing remote teams and improve workflows. It is the right tool to keep remote teams connected, motivated, and be productive when working from home.Anonymous
Chicken Licken recreates classic TV series Knight Rider to introduce the new Super Slider: "Nyathi Rider"
Oh wow...I'm mesmerized.. where can I view this car..I'm a big knight rider fan
Natalie Lau
Cava Sneakers launched during lockdown by husband and wife team
very nice shoes design i like itAndrew Dean
Domestic payment scheme a potential game-changer, with the right tech embedded
This has been pretty successful in Nigeria, Verve holding about 20% of the market, enough for Visa to invest in Interswitch. A group of retailer tried a private semi-open version of this in the States (MCX) but it never took off. Regulator led domestic schemes has potential and in Africa, could hopefully later expand to an African and international accepted version (UnionPay, EPI, etc.)Ashwin kumar
Activists and South African govt lock horns over coal pollution
I think That's will be so good.Anonymous
SA's Six Dogs Distillery expands footprint to Europe
Brilliant GinAnonymous
Online selling is a growing market for car dealers
very informative. Thank youAshwin kumar
Jovago, Lufthansa makes your dream destination a reality
Very nice article.Anonymous