Sad that a regulatory body such as ARB has the power to take down an ad. The comments below show just how out of touch they are with reality. You will always get insecure individuals who want to be heard (or maybe are associated with a large competitor?) but ARB should be more discerning and mature.
Everybody has become so sensitive in our days, you can't even speak an honest truth anymore without offending somebody. Everything needs to be watered down, we are slowly becoming a society of softies. There's nothing offensive about this ad, Windhoek is Pure beer and does not need lemon for crying out loud.
What utter nonsense! Real men drink real beer is a marketing slogan. The whimps that feel offended is obviously not real men and should stay with their coolaid. What is a toxic male? There is no such thing. A made up narative by the nutty whimpy left. Real heterosexual men is in these adds. And we LOVE them!
I'm disgusted by it's design. It looks horrible, like a child drew it. I know Mitsubishi makes OK cars, but they used to look much better for me. Now they're getting weird and ugly. Not a fan of these changes at all.
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